When I stopped going to the mall due to pandemic restrictions, I stopped trying on clothes, I forgot about popcorn at the movie theater, and I didn’t even eat out. As a result, retail sales fell. With one exception: in cities that didn’t have malls but did have a retail park, people continued to shop. They could enter the shops directly from the street, like Mega.

At the grand opening of the shopping center in the Civic Center of Brasov (October 2020)Photo: Inquam Photos / Alex Nicodim

If in “normal” times shopping malls were real ants and factories of earnings, then during the pandemic projects that were still on paper were postponed. Instead, the retail parks segment has gained momentum precisely because they have weathered the tough times better.

Thus, what seemed like a coincidence quickly turned into a trend. Building a retail park in small towns is easier, cheaper and takes less time than a shopping center. And the desire of retailers to expand is reinforced precisely by the presence of these shopping centers.

In addition, retailers and developers pay attention to an important indicator: the development of the gross domestic product (GDP), which in our country registers one of the highest increases in the European Union, according to the estimates of the European Commission. Only Ireland and Malta are ahead of us.

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