
The American giant Google, which is partnering with fellow giant Mercedes-Benz, has great prospects for the driving of the future, and they are preparing impressive cars. This alliance will bring “supercomputer performance” to any vehicle with automatic driving sensors. This means that both partners are interested in direct competition with both California-based Tesla, which produces all-electric cars, and Chinese conglomerates, which are newcomers to the industry. A Reuters publication indicates that in addition to Google, the German company is collaborating with other companies in the field of technology. Automakers new and old are scrambling to respond to software features pioneered by Tesla that provide updates on vehicle performance, battery life and remote autonomous driving capabilities. German automaker Mercedes-Benz has agreed to split the proceeds with semiconductor company Nvidia, its self-driving car software partner since 2020. Its goal is to lower the upfront cost of purchasing expensive high-power semiconductors, its CEO Ola Kaelenius said Wednesday.
He works with Google and other technology companies.
“You only pay for a heavily subsidized chip and then figure out how to maximize the joint revenue,” said the head of Mercedes. However, advanced and thoughtful features will not be available to everyone. According to Ola Kelenius, only customers who pay for the optional package will be able to get vehicles equipped with Lidar sensor technology and other “Level 3” automated driving equipment, which has higher variable costs. And automotive sensor maker Luminar Technologies, in which Mercedes owns a small stake, said on Wednesday it had struck a multibillion-dollar deal with it to integrate its sensors into a wide range of its vehicles by 2025. The share price reached huge heights as it rose by as much as 25%. The German automaker’s electrification strategy has evolved in recent years, and while it initially included software from multiple vendors in its products, it now wants to have full control over it and bring in partners to do the same. Lastly, Mercedes-Benz’s software-related revenue was over 1 billion euros, and it predicts it will hit the high single-digit figure of 1 billion euros by 2030.
Source: Kathimerini

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