It is expected that at least two will be, according to the information, “applicants” to acquire its trademarks. “Stationery of Thrace”which became known to the Greek public through newspapers”Diana“.

The trademarks of the company, which went bankrupt in 2012, will be put up for auction next Wednesday, January 25, with a starting price of 995,200 euros. According to with information from Kathimerinistakeholders include the paper industry “Gull” which produces the stationery of the same name and is owned by the Sclavenitis family of the well-known supermarket chain.

Why would anyone want to own the trademark “Diana”? Although the paper industry has not existed in Greece for more than a decade, the signs are recognizable at an older age, with the greatest influence recorded in Northern Greece. According to Netrino’s paper category consumer survey, when asked “Which brand of paper do you recognize?” 60.7% of respondents recognized the Diana brand, although it has been out of the market for many years.

In fact, he scored the 5th-highest percentage a short distance from the fourth-place mark. Softex received the highest recognition (94.5%), followed by Zewa with 82.6%, Glaros with 74.1% and Kleenex with 62.2%.

Although it has not been introduced in Greece for ten years, it is one of the most recognizable brands.

Diana is followed by brands currently on supermarket shelves, branded and private labels. It is also interesting that in the question “What brand of toilet or kitchen paper do you use?”, to which the participants gave spontaneous answers, the brand “Diana” occupies a percentage of 1.5%, despite the fact that it is not on the market. The answer to the Diana badge was given by people aged 45 and over. The Diana brand is more popular in the Thessaloniki area, due to the fact that the company’s headquarters were in Northern Greece, namely in Xanthi.

In addition, 77.6% of respondents answered that they remember the newspaper Diana, and when asked if they would buy it if it came out again, 81.4% answered positively.

Chronicles

Thrace Paper was founded in 1980 by Pavlos Zeritis in the Mangana area of ​​Xanthi and the group later expanded to Egypt, Bulgaria and Hungary. In 1985 in Egypt, he created Pyramids Paper Mills SA, in 1994 he bought a paper mill in Hungary, and three years later he bought a Belana paper mill in Bulgaria. In 2000, it acquired the processing industry Budafok Recycling in Hungary, which it sold the previous year, and in 2004 the Zeriti group entered the real estate sector.

Although the once powerful industry in Xanthi has been driven into bankruptcy, the group still conducts normal business in Bulgaria with the Belana paper mill, even exporting to Greece, as well as in commercial real estate and residential buildings in Greece and Hungary. In December 2011, the company filed for bankruptcy, the decision was made in April 2012, and the company closed, leaving about 180 workers unemployed and not even paid.