Three-quarters of Romanians in the Pareto group manage to save regularly, and 25% of them can cover unexpected expenses up to 10,000 lei from their own funds, the Pareto report shows. Romania’s Pareto population is 1.9 million people, representing 20% ​​of the total digital commercial audience.

The population aged 18 to 65 who use the Internet at least once a month is 9.2 million of the country’s total population of 19 million, according to the study, which was released for the third time.

The 1.9 million Romanians with the highest declared incomes receive an annual income of 32 billion euros.

“The Pareto audience is a critical mass for businesses, and those who better understand the direction in which the views and preferences of these consumers are headed are already one step ahead of their competitors,” says Mihai Barsan, founder of The Engine.

The majority of the Pareto group is between the ages of 25 and 44, with a significant proportion of young urban professionals and those with multiple sources of income. It is also interesting that the share of those who do not have children is lower compared to the rest of the population.

The incomes of the Pareto population increased during the last year by 15% compared to the previous period, the net average reached 7,169 lei per month, which is almost twice as much as the average commercial public. In addition, the study shows that the disproportionate growth of incomes of women and men is evident, with the difference reaching 2,000 lei for the Pareto population and 1,000 lei for the general commercial public, which means that the “gap” has doubled compared to 2022.

More than three-quarters (77%) of the Pareto population consistently save, which is 1.5 times more than normal trading.

As for financial sources for additional or unforeseen expenses, three quarters of Pareto state that they turned to acquaintances or friends at least once. 69% of Paretos have contingency savings, 45% have retirement savings, and 37% have money set aside for children.

In the case of unforeseen expenses up to 10,000 lei, a quarter of Pareto group members have the possibility to cover them without problems from their own savings, compared to 10% in the case of the general commercial public. On the other hand, for unforeseen expenses over 25,000 lei, the majority have to resort to a loan, only 15% have these amounts.

The Pareto principle, known as the 80/20 rule, translates into business this way: 80% of sales come from 20% of customers. Every country has a Pareto population: 20% at the top of the income pyramid. They are the most valuable consumers, having a disproportionate weight in the level of sales in most regions. They can tell the difference between success and failure, especially with innovative products and services.

The savings of 59,500 Romanians are 100 times greater than the deposits of another 14.1 million citizens

The financial assets of the population are strongly polarized, so that 0.4% of depositors (59,500 people) accumulated a share of 26% (64.6 billion lei) of the total amount of citizens’ deposits by the end of the third quarter of 2022, holding an average of 1.08 million. lei per person, corresponding to the equivalent of 220,000 euros.

At the opposite pole are 99.6% of depositors (14.1 million people), who own 74% of deposits, the average amount of savings of these people is 11,000 lei, which is equivalent to only 2,200 euros.

Financial assets these are cash, bank deposits, shares and participations in various companies, receivables, their total amount is reduced by the amount of liabilities to be paid (including bank loans).

Cash of the population increased in euro equivalent by 12.4 times (from 0.9 billion euros to 11.2 billion euros), faster than savings of the population in banks, which grew only 9.1 times (from 6 billion euros to 55 billion euros) .

The reasons for the significant increase in cash also lie in the growing tendency of the number of citizens (including through enterprises) to carry out, against the background of the vagueness of the legislation, unrecorded economic transactions, the income received at the same time cannot be justified in relation to banks for the purpose of creating hoarding of deposits in various forms, many of which are new, and fueling, in a closed circle, the informal economy.