Italian sports car maker Lamborghini will sell more than 10,000 vehicles in 2023, marking the first time in the company’s 60-year history that it will achieve such sales in a single year, CEO Stefan Winkelmann said on Tuesday, Reuters reported.

The Italian brand, a subsidiary of Germany’s Volkswagen Group, sold a record 10,112 sports cars and SUVs last year, up from 9,200 vehicles in 2022, according to Agerpres.

“I am incredibly proud to announce that we have reached a new historic moment,” said Stephan Winkelmann on Linkedin.

Buoyed by the success of its Urus SUV, which costs more than €230,000, Lamborghini has expanded production in recent years, relying on solid demand from wealthy luxury car enthusiasts.

Rival Ferrari, which is also due to release sales figures for 2023, delivered more than 13,200 cars in 2022.

Europe, the Middle East and Africa (EMEA) was the region where Lamborghini showed the biggest increase in deliveries last year, up 14% to 4,000 vehicles. Sales in the Americas region increased by 9% to 3,465 vehicles, while in the Asia-Pacific region they increased by 4% to 2,600 vehicles.

At the moment, Lamborghini’s model range also includes two supercars – the Huracan, equipped with a 10-cylinder engine, and the Revuelto with 12 cylinders, the first plug-in hybrid model of the Italian manufacturer, presented last year. Lamborghini’s lineup will be fully hybrid this year, thanks to the new Urus and a new model to replace the Huracan.

From the end of 2025, Lamborghini will only sell cars with plug-in hybrid powertrains, cutting CO2 emissions in half compared to the current model range. However, Lamborghini won’t introduce its first electric model until 2028, while rival Ferrari wants to do the same from 2025. (Photo source Dreamstime)