Taylor Swift fans, known in Anglo-Saxon as “swifties”, are driving a significant increase in demand for plane tickets in Europe as they follow the singer on her “Eras” tour from May to August, a Spanish online booking company said. eDreams, quoted by Reuters.

Data from eDreams shows that on May 17-19, when Swift is scheduled to perform in Stockholm, demand for flights to the Swedish capital increased sixfold compared to the same period last year.

For flights to Warsaw, Edinburgh, Liverpool and Paris around the time Taylor Swift is scheduled to perform there, demand increased by 339%, 176%, 133% and 108% respectively.

The online booking company says that the biggest increase in demand was for tickets for the transatlantic runs, indicating a strong interest among Swift’s American fans in her concerts in Europe.

In addition to the significant increase in demand for flights to the mentioned destinations, eDreams also saw a significant increase in flights to Zurich, Lyon, Amsterdam, Vienna, Milan and Madrid for the periods when Taylor Swift will be performing in these cities.

This unusual situation once again demonstrates the significant economic impact that Taylor Swift concerts can have, which has also caught the attention of the Federal Reserve, the central bank in Washington.

The massive popularity of Swift’s Eras Tour led to Time magazine naming her its 2023 Person of the Year last December.