With a history spanning over 125 years, Kempinski is Europe’s oldest luxury hotel group, with 82 hotels and residences in the world’s most luxurious resorts. Soon we will also have a Kempinski hotel in Poiana Brasov.

• The project in Poiana Brasov will be a hotel complex and will attract investments of 70 million euros

• Rock Development Holding, which has entered into a partnership with Kempinski Hotels, is one of the most active developers, until recently only at the top level of the residential real estate market in Bucharest, with a total investment of more than 53 million euros

Rock Development Holding, one of the most active development companies in the residential real estate market in Bucharest, has entered into a partnership with Kempinski Hotels, a group of luxury hotels with the oldest history in Europe, after which the famous chain will open its first branch from Romania – the first five-star hotel in Poiana Brasov .

The project will attract an investment of 70 million euros from Rock Holding, being the first five-star luxury hotel complex in the Transylvania region and the beginning of a partnership between the two companies. This project will also mark Rock Holding’s entry into the Romanian hospitality market after developing landmark residential projects in Bucharest.

“The mountains in the Brasov region are some of the most amazing in the world, and we are delighted to have found a new location for Kempinski in Poiana Brasov,” said Bernold Schröder, CEO of the Kempinski Group and President of the Management Board of Kempinski AG. “Together with Rock Holding, we want to introduce the highest level of luxury to the hospitality scene in the region and offer a truly five-star experience to all tourists who choose Romania.”

Large spa and wellness facilities (from Resense Spa – a world leader in luxury spa and wellness) will enhance the healing power of the mountain landscape, and three restaurants will offer a taste of international cuisine. A conference center and premises for organizing corporate and private events will complement a wide range of services and amenities.

Thus, the new hotel project will be part of the global Kempinski group, which counts 82 luxury hotels and residences in ultra-luxury destinations in Europe, Asia Pacific, the Middle East, Africa, Central America and the Caribbean, to which are currently added 26 projects. development

“Poiana Brasov is undoubtedly one of the most attractive locations in Romania and has a high potential for development,” said Mircea Cotiga, CEO and co-founder of Rock Holding. “Our vision for Poiana Brasov is to create a luxury mountain retreat that offers visitors an unforgettable experience and a range of amenities designed to meet the needs of active recreation, entertainment, relaxation and wellness. This project will become a vacation home for everyone who is looking for a corner of paradise in the middle of the Carpathians.”

Poiana Brasov is the gateway to some of the most breathtaking landscapes in Central and Eastern Europe and a magnet for outdoor enthusiasts. “Our growing collection of European mountain resorts reflects guests’ growing demand for vacations that introduce them to the natural world and provide opportunities for new adventures,” adds Bernold Schroeder. “From a snowy winter vacation to an adventurous summer vacation, Poiana Brasov is a year-round destination for outdoor enthusiasts.”

Guests of the Poiana Brasov Ski Resort will have direct access to almost 24 kilometers of ski slopes located on the slopes of the Postavarul massif, one of the most scenic mountain areas in Central Europe, and brown bears can also be seen in the nearby forests. . The city of Brasov, located in the immediate vicinity of the resort, is home to Gothic churches, cobbled streets and baroque buildings that convey the essence of Transylvania. In less than 45 minutes, guests can reach some of Romania’s must-see attractions, including Bran Castle, home of Count Dracula, the fairytale towers of Peles Castle and the mighty walls of Risnov Citadel.

About Kempinski: Founded in 1897, Kempinski Hotels is Europe’s longest-running luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today, the Kempinski Group operates 82 hotels and residences in 35 countries and is currently developing more than 26 prestigious projects around the world. Each five-star hotel reflects the strength and success of the Kempinski brand, without losing sight of its heritage; each imbued with the quality guests expect from Kempinski, while embracing local cultural traditions. The portfolio includes historic properties, award-winning city hotels, outstanding resorts and impressive residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the largest global alliance of independent hotel brands.