When they need to make a purchase (from buying a house, clothes or food), the majority of Romanians turn to their parents (74%), their life partner (73%), with the lowest ratings recorded by work colleagues and neighbors, according to Reveal Marketing Research

The research aimed to find out how Romanians feel about relationships with relatives, what their role is in shaping various aspects of life, as well as how interpersonal relationships influence consumer behavior in everyday life.

• The main activities in Romanians’ free time are walking in the park (66%), shopping (63%), visiting (55%) and visiting Horeca places (40%)

• 4 out of 10 Romanians now experience changes in their behavior and social habits that they attribute to the Covid-19 period

• Women spend significantly more time than men on self-care rituals at home

• 6 out of 10 Romanians admit that their consumption and purchase decisions are influenced by the opinions of close people

One of the main characteristics of a person is that he is a social being, he performs many of his actions with other people, the cited study shows.

If we talk about Romanians’ free time, it is usually spent in the company of relatives (62%), especially young people aged 25-34 (70%), while 26% state that they spend their free time. time equally alone and in the company of others, and 12% faster alone.

For example, walks in the park (66%), which are especially preferred by women (72% against 61% of men), shopping (63%), outings (55%) and trips to the city to terraces, restaurants, cafes, etc. . (40%) are the main ways of spending free time outside the home.

Other activities mentioned to a lesser extent are going to the cinema (26%) or playing sports/going to the gym (23%).

Following the consumption habits of Romanians when they go out (terrace, restaurant, etc.), we notice that drinks are the main category of products consumed, say Reveal analysts.

Women are more likely to order on impulse/crave (34% vs. 22% of men), mature people over 55 prefer flavors they like/are used to, and people with the highest incomes (over 4,500 RON) are the most open to trying new flavors ( 35% against 25%).

In addition, 2 in 10 Romanians say that they choose what to consume based on what those they are with in the city consume, with men more likely to be influenced by the choices and opinions of others (23% vs. 14% in case of women).

If we talk about favorite activities when free time is spent at home, we find household chores (65%) – especially in the case of women (72% vs. 57%), watching movies/series (62%) and parties on social networks, in the top preferences (60%).

Other trends are represented by the fact that women spend significantly more time than men on self-care rituals at home (46% vs. 27%), while men are more informed about topics of interest to them (52% vs. 44% of women).

According to Reveal Marketing Research, visiting is one of the main activities preferred by Romanians in their free time (55%). During these visits, Romanians usually socialize, talk (78%), cook (57%) and drink various alcoholic or non-alcoholic beverages (45%).

Visiting has a deep meaning, especially in the context of close relationships, because the act of physically visiting someone demonstrates a strong connection between people and their desire to “value the relationship” by investing time and sharing one of the most personal places – your own. home.

Looking at the age categories, it can be seen that 18-24-year-olds are more likely to play various games (35% vs. 24% of the total sample), while 25-34-year-olds prefer to listen to music (51% vs. 24% of the total sample). 39% of the total sample) or order food online (31% vs. 25% of the total sample).

4 out of 10 Romanians experience changes in behavior and habits related to the pandemic

57% of Romanians say that their habits and activities have completely returned to their pre-pandemic normality. A third of Romanians (33%) say they notice changes in their habits and daily routines, especially young people aged 18 to 34 (42%), while for 7% the pandemic has significantly changed consumption habits.

The pandemic has accelerated the adoption of telecommuting and led to a rethinking of leisure activities (e.g. home hobbies, virtual communication, online shopping, etc.), and these changes, which have brought both opportunities and challenges, highlight the need for flexibility, adaptability and a focus on new relaxation activities aimed at increasing personal well-being.

Compared to the period before the pandemic, Romanians currently spend more time at home (26%), buy less clothes (20%), cook more often at home (18%) and care more about their health – sports, exercise, healthy eating (13% ).

Other changes mentioned include more online ordering (11%), more frequent visits to relatives (11%), building closer relationships with loved ones (11%), more recreational activities to recover from the pandemic (10%), and more video calls ( 10%).

6 out of 10 Romanians admit that their consumption and purchase decisions are influenced by the opinions of close people

58% of Romanians believe that they are influenced by close people when they decide how, when and where to buy different products, brands or services, while 42% say that they have well-defined preferences and that others can influence them very little amount. It should be noted that representatives of generation Z (18-24 years old) are more aware that their choice is influenced by others (83%).

When it comes to product and service categories, peer group has the greatest influence on travel/holiday choices (42%) and food and beverage choices (33%).

When it comes to purchases related to clothing, men are more easily influenced than women (34% vs. 24% of women), food and beverages (38% vs. 30% of women), or furniture and jewelry (34% vs. 25% of women ).

The opinion of loved ones greatly influences the decisions of Romanians when they decide to buy a house (44%), when they make important decisions for their life (43%) – especially in the case of young people. people aged 18-24 (54%) or when deciding which destinations to choose for vacation (42%). On the other hand, the way they choose clothes is least influenced by the opinion of others (33%).