How easy is it for a modern company to attract and retain the best talent? What practices contribute to this? But what elements do employees value in an employer? As one of the fastest growing companies in the Greek market, efood is not only constantly expanding its services and product categories, which it distributes daily to hundreds of thousands of users of its platform, but is also one of the most important employers in Greece, systematically investing in its people.

“It is very important for us to harmonize the values ​​and vision of the company with the values ​​and goals of our employees,” said Anita Palivo, senior director of human resources at efood. “Efuders volunteer to become Yefud Ambassadors by sharing their positive experience with friends, acquaintances, family and social media, which we achieve with a very simple practice: we listen. It’s been in our DNA ever since efood was a startup and we’ve been supporting it until today.”

Indeed, in today’s competitive labor market, the balance between employer and employee has changed. Employees evaluate companies the same way they evaluate products, looking for positive experiences and corporate cultures that meet their needs. By prioritizing the personalized experience of its talents, the company identifies the needs of its employees and manages them through various benefits and opportunities. Characteristics such as alignment of employee values ​​with those of the employer, a sense of belonging, a safe working environment and development opportunities play a decisive role.

“We often conduct internal employee satisfaction surveys,” Ms. explains. Palivo. “With a participation of 91%, we have representative data to say with confidence that while efoods recommend efood as an employer, rating it at 8.7/10, their priorities differ depending on their industry, specialty and career length. We manage these differences by shaping the HR strategy separately with the head of each sector, guided by data analysis and striving for their personalized work experience.”

How does e-food provide a positive experience for employees to associate with the brand? “An attractive employer brand makes it easier to find the best candidates and at the same time strengthens the loyalty of existing and future employees,” emphasizes Ms. Palivow. Through 26 themes, such as the support of employees by their manager and their freedom of expression, which are constantly monitored through questionnaires, as well as by members of the human resources department (human partners) who listen and guide people, the continuation and healthy strengthening of the e-food culture as it grows and expands through additional activities while maintaining a strong starting DNA. Thus, eFuders are associated with a brand that has the characteristics of flexibility, ingenuity, adaptability, teamwork, responsiveness and practicality as the main pillars of its corporate culture. Talents are supported, retained and highlighted, people’s performance is assessed, their needs are expressed through a variety of feedback tools. “Our offer is the result of a constant and careful observation of the modern needs and values ​​of employees. We provide a personalized experience through choice at every stage of the efood experience,” emphasizes Ms. Palivow. At the same time, emphasizing corporate social responsibility, which encourages employees to feel in harmony with the values ​​and mission of the company, efood cultivates and maintains a sense of contribution and positive impact on society through the support of the project of 25 non-profit organizations. organizations, volunteer actions and the implementation of a comprehensive road safety program (Safe Roads by efood).