Some entrepreneurs provide early stage investments for their businesses through well-organized presentations and PowerPoints with related slides and charts. OUR Brian CheskyCEO of its interface platform for guests and apartment owners Airbnband two of his other co-founders did it with boxes flakes costs 40 dollars. When Chesky, Joe Gebbia and Nathan Blickarzik, among others, founded the company in 2008, investors feared that people would invite strangers into their homes for a sleepover. The company was rejected by the VC world and the trio turned to other means of raising funds, Chesky said, referring to the CNBC news network and moneyreview.gr website in the report. Breaking the record for the largest political convention of all time, the 2008 Democratic National Convention in Denver was a major breakthrough for Airbnb. US national television networks such as NBC and CBS featured an unknown start-up company tasked with hosting and sleeping delegates.

However, the life of the aforementioned was not at all easy. Despite their success at the conference, Airbnb’s founders were unable to maintain interest in their site. Meanwhile, they accumulated a debt of $40,000. One day, sitting at the kitchen table, they came up with an idea that would help them pay off their debts and serve as an advertisement for Airbnb.

Chesky and Gebbia, both recent graduates of the Rhode Island School of Design, designed two cereal boxes that played into the big political controversy of the time. “Obama Osh, Seed of Change” and “Captain McCain, Maverick in Every Box,” two boxes read. Airbnb first sent out its cereal to hundreds of tech bloggers, hoping one of them would write about his story. And then he started selling them for $40 a box. As expected, Obama O was sold out, while the others remained unsold. Thus, the young entrepreneurs managed to raise $30,000, while also having 300 boxes of cereal left, which they ate in the following months, as they were empty. This tactic attracted the attention of at least one investor who made them an offer specifically for the grain.

“If you can get people to pay $40 for $4 boxes of cereal, maybe, just maybe, you can get strangers to live with each other,” the investor told them, giving them $20,000 for 6% of the company. which today no more no less is estimated at 75 billion dollars.