Prices are rising, but tourism has also increased its turnover Supermarket in 2022, with accuracy while boosting the cost of sales and curbing demand, but the increase in tourist flow will significantly limit the loss in sales volume. So, according to the data announced yesterday research company NielsenIQ Supermarket turnover, excluding Lidl sales as well as sales on the islands, increased by 6.3% in 2022 compared to 2021. This, according to the data available for “K” means that the turnover of supermarkets was formed in 2022 at the level of 9.93 billion euros. If sales of Lidl and the islands are included, it is assumed that the turnover in the organized food retail formed in the just past year at a level of about 12 billion euros.

As for the so-called fast-moving consumer goods (consumer goods), i.e. goods that are most frequently purchased by consumers and are the most basic food and direct household consumption, then sales growth in 2022 compared to 2021 was 6.1%. , however, sales will fall by 0.6%, which means that prices will increase by an average of 6.7%.

Inflationary pressures increased quarterly, starting at 1.6% in the first quarter of 2022 and reaching 10.9% in the fourth quarter of 2022, according to NielsenIQ. For the first two quarters, a decrease in sales by 3.2% was recorded. % in the first quarter and by 0.8% in the second, the decrease is largely due to the fact that the comparison is made with the first quarter of 2021, i.e. a period of increased sales in supermarkets due to quarantine. However, according to market factors, the first shock from rising prices for basic food and energy products played a role in reducing consumption during the first and second quarters of 2022, which negatively affected consumer psychology.

In so-called fast-moving goods, sales growth was 6.1%, with sales falling 0.6% compared to 2021.

The increase in tourist traffic subsequently contributed significantly to sales growth, albeit marginal, in the third quarter (up 1.1%) and fourth quarter (up 0.4%), despite skyrocketing prices. Indicative of the above, the regions that recorded the largest growth in trade in 2022 compared to 2021 were Crete (9.2%) and the Peloponnese (8.5%).

Sales of food and beverages increased by 7.1% in 2022 compared to 2021, while sales were marginally positive (+0.5%).

Vegetable oil and olive oil were the “champions” in terms of turnover growth, but due to rising prices, vegetable oil turnover increased by 30.6% annually, and olive oil by 16.4%.

All Bazaar categories (clothing, electrical appliances, books, tools, gardening, automotive, home appliances, etc.) are the only major category that saw a 0.3% decline in sales value, while fresh and weight products recorded the largest increase in sales value, by 8.3%.