Significant benefits are seen enterprises in the Greece 2.0 plan, i.e. financing of investments and reforms from Recovery Fund. According to Panhellenic Deloitte Greece study in more than 100 companies, in order to capture their perception of Greece 2.0 and the prospects it creates, at least 60% of respondents said that the program can largely meet their requirements and needs in terms of innovation and new product development. . In fact, grants and national programs such as “Research – Build – Implement” have been identified by more than one in three companies as the most important resources to use for research and development of new products.

Reducing energy consumption and improving energy efficiency are the most popular areas for investments in the green transition, and social responsibility and a positive corporate image and reputation are becoming the most important motives for developing business in the field of sustainable development (ESG).

However, lack of resources and funding or tax incentives, high costs and insufficient budgets, and uncertainty about return on investment are the biggest challenges to implementing sustainable development best practices.

In addition, the difficulty of finding a qualified workforce is one of the most important problems of the Greek economy. Characteristically, almost 75% of Greek enterprises consider the lack of specialized human resources as the main constraint to business development in the coming years. In fact, at least six out of ten companies have difficulty finding qualified people.

Based on this, more than eight out of ten enterprises believe that the reform aimed at fundamentally restructuring and modernizing the system of personnel development will be an important growth driver in the coming years.

“Greece 2.0″ aims to change the country’s economic development model by focusing on the transition to a green economy, digital transformation, value-added investment and skills, as well as social cohesion and resilience, mobilizing overall investment and funds over $59 billion. euro over the next four years,” said Vassilis Kafatos, partner at Deloitte in Greece.