Only 25% of items sold through the Skroutz platform were purchased at a lower price on Black Friday, a period of big deals and big discounts, compared to the previous week’s average prices (11/13-17). In fact, the top 10 products bought cheaper have more clothing items, i.e. children’s jackets, children’s dresses, children’s overalls, than tech products that theoretically have their place in the long-awaited period of Black Friday. Even more paradoxically, a significant proportion of goods, about 9.32%, were not only not available at a discount, but were also sold by merchants for more than before Black Friday.

It follows that almost 7 out of 10 items were sold at the same price or almost the same price as before Black Friday, as only 25% of goods were bought at a more economical price – a higher percentage than in the pre-Black Friday period. Fridays. other years – and 9% more expensive. The above results are based on data analyzed by the Skroutz business intelligence team in the Black Friday 2022 report, which shows that the price of a shopping cart has increased by 39% compared to 2021. was available cheaper through Skroutz during the week of Black Friday (21-27.11), with 30% of the products in the hobby sports category (sports shoes, exercise equipment) available at a discount, as well as 25% of children’s and children’s types.

On the other hand, of all professional business products (medical equipment, cash registers, catering equipment) purchased through the Skroutz marketplace, almost 11% were purchased more expensive, and from the health-beauty category, 10.4% were sold at a higher price. This is followed by the category of technological products, and in the category “automoto” there are also more expensive goods (equipment for cars, motorcycles, etc.). Overall, the number of visits to the Skroutz platform during the Black Friday period reached 10 million, which is the same as last year, and the volume of orders reached 600,000.