for Bentley, success is always nearby! The luxury car maker reported very good results for the first six months of the year. This was announced by the division of the Volkswagen concern, which is engaged in the production of luxury selling 7096 cars during the first half of 2023, slightly down 4% from the same period in 2022. that our current order level is good, it’s a little down compared to records achieved in some of our core markets last year,” he said Adrian Hallmark, Bentley CEOin the application.

Bentayga is still a bestseller

in detail, sales fell slightly in China and Europe, and stagnated in the United States. Scarcity for what is the number one global market for Bentley! THE Bentaygaits ultra-luxury SUV, remained the best-selling model in the first half of the year, which is 44% of sales ! Bentley was one of the first high-end manufacturers to offer a luxury SUV (with the exception of premium BMW, Audi and Mercedes-Benz). He is followed in the ranking Continental GT coupe and convertible which accounted for 1/3 of annual sales (32%). The success of the model does not weaken as long as the brand was the best the first to offer a “Grand Tourer” de luxe in 2003, 5 years before Rolls-Royce responded with its Phantom Coupé. finally, Next came the large executive sedan Flying Spurwith 24% of sales.

Personalization draws crowds

This good health of Bentley should also be put on the account Mulliner, its personalization department. Bentley has increasingly focused on personalization, from hand-stitched leather seats to koa wood trim. From whimsical upholstery colors to individual engraving in the cabin! An operation that allows significantly increase the selling price means of models. This was appreciated by Bentley an increase of about 30% on the cost of the car, or On average, 220,000 euroscompared to €170,000 in 2018. Mulliner Originals, Bacalar roadster and the Batur coupe also brought their stone to the building! The brand continues its own huge riseon the market, where there is also Rolls Royce (BMW group) and versions Maybach the most luxurious Mercedes models.

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