Chinese cars will always surprise us. Far from the image of ten years ago, where most manufacturers offered only very inspired models European, Japanese or American models (and often only slightly) have evolved a lot today. To see Landwind’s creations or Zoti, this could be doubted. But these imitators are now becoming more and more marginal in Chinese production. They are replaced, and that’s good, by new brands that offer their own designs. But also own technologies and own philosophy. This is the case Baojun, which today sells a model that can project messages and emojis onto the body ! Here is Baojun Yep!

The Chinese brand is booming

Baojun is a relatively old Chinese brand. It was founded 23 years ago as a joint venture between General Motors, SAIC and Wuling. In particular, it supplies heat models for General Motors, such as the 530 (its best-seller), renamed the Captiva in emerging markets. Its transition to electricity has started recently, but very slowly.

Its range consists only of small models intended for the city (notably the E200 and Kiwi EV). This is not a very healthy brand. Out of more than 500,000 copies in 2017, only he sold out than 104,850 in 2022. The new model that should get him out of the mess is Yep. A small electric crossover with a fake Suzuki Jimny look. He is also responsible for expanding the electric range by investing in higher categories, with larger models.

Yes, the model that should change everything

Its single electric motor develops 68 horsepower, for an electronically limited speed of 100 km/h. The battery with a capacity of 28.1 kWh allows (in the Chinese cycle) the range is 303 kilometersand charges from 30% to 80% in about 35 minutes. In a word, this model does not particularly stand out in terms of performance or record autonomy. Its curiosity lies in its embedded technologies…In the back, these are featuresa screen with a width of one meter and a height of 26 centimeters ! The specificity that allows him display messages and templates or send emojis to the cars following him. The type of gadgets that Chinese brands love, competitor Haval, for example, has developed on its X-Dog a screen built into the steering wheel ! Baojun Yep will not be sold in Europe. II arrive today in China from 12,000 dollars.