SsangYong news, we often tell you about it, has been very turbulent for a few months. You can even talk about years, because The difficulties of the third Korean automaker are not new. SsangYong has always sought a place to exist against Hyundai and Kia. A sexy all-rounder for one, a bold premium for another. The SsangYong place has often been the place of the low-end brand. In his case, it is not humiliating, because his models have always been offered one of the best value for money on the market. They definitely lacked balance. We remember Rodius or Actyon, which frankly did not stand out with their elegant lines. This positioning and this complex image always caused him difficulties. To the point that the manufacturer found itself several times in its history, passing from hand to hand. Daewoo, SAIC, Mahindra, Edison Motors and now KG Mobility.

Rescue SsangYong

We are indebted to the latter, which announced its takeover last summer Rescue from SsangYong. A Korean industrial group aims to clean up the brand’s financesand get him back on track. Everything has been reviewed: the product plan, the stylistic language, and even the name ! Due to numerous setbacks, KG Mobility decided to remove the SsangYong name. Thus, the following models of the group will be marked with the KG brand. However, the famous horn-shaped logo will be retained. The model that should embody his update is called Torres. It’s a big family SUV with a massive look, but finally a nice style. With this new model, the promotion to the high level desired by the brand seems to be successful. A few days ago, KG introduced an electric variant called the EVX and the style is just as daring. Feu SsangYong seems to have the keys to rise above the water!

Off-road vehicles of the 4X4 type

A sign of this rebirth, the brand has just unveiled three new concept cars. The first one, from which several stolen photos appeared on the network, portends Next generation Korando. It’s called the KR10 and has a sportier styling compared to older SsangYong models. This formula is KG to make SUVs look like 4x4s looks promising! There is a second one pickup version of the Torres EVX. It has several trappings of an adventurer, and its line is as bold as an SUV. If it was sold in Europe, it would be one of the first electric recreational pickups on the market.

The third, baptized The F100 is an SUV even more livable than the Torres. His style is radically different from the other two. Its rugged construction and geometric styling make it look very similar to the mythical HUMVEE that led to the Hummer H1. So, three concepts for three well-differentiated philosophies and styles. The CG method is ambitiousand could finally return “SsangYong” to the automotive scene.