Its high-tech giant is considering an innovative option An Applewho is working on adding touch screens to Mac computers, going against the company’s orthodox approach and ignoring what co-founder Steve Jobs called “terrible ergonomics.” Apple engineers are heavily involved in the project, indicating the company is seriously considering building a Mac with a touchscreen for the first time in its history, according to people familiar with the project. And these people are mentioned in the corresponding report of the Bloomberg news agency. However, the launch of such displays is not complete and plans may change.

For more than a decade, the company has been claiming that touchscreens don’t work well on laptops. Hence, the iPad is the best choice if you need a touch interface. Apple is also concerned that touch-screen Macs could drastically and adversely affect them. iPad sales. But rival groups are adding more and more touchscreens to their computers, forcing Apple to do the same. The resurgence of consumer interest in Mac computers in recent years has also made the device more profitable than the iPad, and the company wants to keep its PC lineup as interesting as possible.

Based on current internal discussions, the company may release the first touchscreen Mac in 2025 as part of a larger refresh to the MacBook Pro line, according to people who asked not to be named as plans were not disclosed. Apple’s share price rose 2.1% to $133.49 at Wednesday’s close. The stock is up 2.7% in 2023.

The first model could arrive in 2025 as part of a larger refresh of the MacBook Pro line.

The current work requires that the first MacBook Pro with a touch screen retain the traditional design of the laptop. Over time, Apple may extend the touch screen capabilities to more of its Mac models. If the touchscreen Mac comes out ahead, it will be a game changer. Steve Jobs argued that the idea of ​​computer users touching a vertical screen “doesn’t work”. “Touchpads don’t want to be vertical,” he said in 2010. “After a long time, your hand will want to fall.”

His successor Tim Cook followed suit, claiming in 2012 that Microsoft was mixing tablets and laptops like a toaster is mixing a refrigerator. But Apple changed course earlier. Jobs said he would not sell phones or tablets, and that became the main focus of the company. And Apple’s laptop competitors, including Dell Technologies, HP, Microsoft, Lenovo Group, Samsung Electronics, and Acer, have moved to touch screens. Apple is now the only major computer manufacturer that does not offer such a product.