His photo Donald Trump in the hands of the police; video showing a bleak future if the president is re-elected Joe Biden· a record of a dispute between the two.

What do these social media posts have in common? They are completely false.

All her instrumental creations Artificial intelligence (AI), this rapidly developing technology that is becoming more and more accessible to the general public.

Experts fear that such AI tools will be used unilaterally. deluge of false information in the 2024 US presidential electionundoubtedly the first to make extensive use of artificial intelligence.

Democrats and Republicans will succumb to the temptation to use artificial intelligence tools—cheap, accessible, with little to no legal basis—to mislead voters or create one-click flyers.

However, experts fear that AI tools could also be used to they wreak havoc in an already divided countrywhere some voters still believe that the 2020 presidential election will they were stolen by former President Trumpeven though there is no evidence for this.

Fake AI-generated images were released in March showing the police arrest of the ex-president of the tycoon. populargiving a glimpse of what the 2024 election campaign could look like.

Last month, in response to Biden’s announcement that he would seek re-election again, the Republican Party released an AI-generated video predicting a nightmare future if the Democratic president is re-elected.

Realistic, albeit fake, images show, among other things, China invade Taiwan and the financial markets will collapse.

Earlier this year, a taped conversation circulated around the world in which Trump and Biden insulted each other. tik tak. This, of course, was also a fake, a “product” of artificial intelligence tools.

For Joe Rosparsits founder blue statevillains have gained “new tools for inciting hatred” and “fooling the press and the public” with this technology.

Dealing with them “will require vigilance from the media, tech companies and voters themselves,” he told AFP.

“Lie”

Regardless of the intentions of the person using it, the effectiveness of AI is undeniable.

When AFP asked ChatGPT In order to create a political ballot in support of Trump by giving him the false information he was spreading, a chatbot created the text of the anthem full of lies in a matter of seconds.

And when the bot was asked to make the text “more aggressive”, it spewed out the same false statements in an even more destructive tone.

“Right now the AI ​​is telling a bunch of lies,” said Mr. Dan Woodsformer member of Biden’s 2020 campaign team.

“If our foreign adversaries just need to convince an already delusional bot to spread disinformation, then we should prepare for a much more intense disinformation campaign than in 2016,” he says.

At the same time, this technology can also help to better understand voters, especially those who do not vote or vote infrequently. Vance RevieChapter AI connection.

AI allows us to “understand exactly what they care about and why, and from that we can determine how to engage them and what policies they care about,” he says.

It can also save time for campaign teams when they have to write speeches, tweets or voter surveys.

“reality deniers”

But “most of the content created will be fake,” Revie notes.

OUR the distrust of many Americans in the mainstream media; does not help in this situation. “I’m afraid that the easier it is to manipulate the media, the easier it will be to deny reality,” he said. Hani Farid, professor at the University of California at Berkeley. “If, for example, a candidate says something inappropriate or illegal, they can simply say that the record is fake. It is very dangerous”.

Despite concerns, the technology is already working. OUR Betsy Hoover her Higher Ground Laboratories told AFP that her company is developing a program to write and measure the effectiveness of fundraising emails using artificial intelligence.

“Those with bad intentions will use every tool at their disposal to achieve their goal, and AI is no exception,” said a former campaign official. Barack Obama in 2012. “But I don’t think fear should stop us from using artificial intelligence,” he adds.

AFP