They started posting the mess in their rooms on their accounts in social media “influencers” (influencers on the Internet) in the US who leave tidy apartments as a place for their posts.
“The dirty room is like an it-girl (the most popular or best dressed girl),” comments 34-year-old artist Amalia Soto. Soto says he’s seeing more and more videos of spaces littered with clothes, makeup, cosmetics, and women’s accessories. tik tak, calling the new trend a “girly mess” in a recent essay. Young women prefer, in part, to challenge patriarchy and its standards for women and households, to embellish and romanticize chaos.
Even home improvement show host and “cleanliness queen” Marie Kondo has admitted that her home has gotten even dirtier since the birth of her third child. When Alyssa Amour, 31, started a TikTok account in 2021, she bought a pillow, a houseplant and a curtain to hide the backdrop of her messy room. Today, she says she was ashamed of her worn carpet and jealous of those who polished wood floors in their videos.
Cupid’s trick did not last long. “Makeup, beautiful clothes and shopping to fill my apartment with things is not real life,” she emphasizes today. In August, Amur began posting videos of her house in its real state. Users of the TikTok video posting app immediately reacted positively. “Keep doing what you do, we love it,” was one of the messages.
Searches for “dirty women’s room aesthetic” on Pinterest are up 500% from last year. Clutter is perfect for TikTok where users are looking for authenticity. Videos tagged with #messyroom have been viewed 430 million times on mobile devices. But videos with the hashtag #unsightlyhouse scored 11 million views.
Soto believes the popularity of these videos proves that the Internet has come full circle in the last 20 years, when the first computer cameras offered images of many users’ private spaces. “We went from the stage of indifference, when mindlessly turning on the camera, to the stage of setting up a video conference room, to the stage of rubbish, after people got tired of the elaborately decorated decorations of the house,” says Soto.
Source: Kathimerini
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