OUR Chocolate Tobleronefamous chocolate sold in more than 100 countries will no longer be called Swiss as the company’s American owner moves abroad. Switzerland part of the production.

However, milk chocolate with honey and almond nougat is losing its locality not only after the decision of Mondelez (MDLZ) to move part of the production to Bratislava, but also the iconic Matterhorn that adorns its characteristic triangular packaging.

“For legal reasons, the changes we are making to our production mean that we have to adapt our packaging to comply with Swiss law. We’ve removed the origin from the front of the packaging and changed the description “from Switzerland” to “based in Switzerland,” a spokesperson for the company told CNN.

“Switzerland” and its terms

In accordance with the Swissness law adopted in 2017, national symbols and the Swiss cross are not allowed on products that do not meet the Swissness criteria.

The law requires that “Swiss made food” be made using 80% Swiss raw materials, with this percentage rising to 100% when it comes to milk and dairy products. In addition, it is required that their main processing takes place in the country, with the exception of natural products that do not come from Switzerland – for example, cocoa.

New packaging

The new Mondelez packaging features “a distinctive new Toblerone typeface and logo”, as well as the signature of Theodor Tobler, who founded a chocolate workshop with his cousin Emil Baumann in 1899 in Bern.

“Bern is an important part of our history and will remain so in the future,” the spokesman said.

According to a Swiss government official, the “Swiss brand” can account for up to 20% of the selling price of some products and up to 50% for luxury goods compared to similar products from other countries.

The Switzerland Act aims to protect this trademark.

Source: CNN