A new ad on Russian television raises a new irony about sending Russian soldiers to their deaths in exchange for a Lada car.

The ad opens with an elderly Russian man shopping in a grocery store. After checking how much money is left in his wallet, he puts his most expensive purchase, a bag of drained sausages (or sausages), back in the fridge.

The next sequence shows an old man polishing his precious Lada after washing it.

“- Grandfather, I was taking pictures. What’s next?

– Publish “for sale”.

“Okay,” is a fictional conversation between him and his grandson.

The ad then cuts to another sequence, showing an old man looking nostalgically at his car through the window.

“- Grandfather, why are you standing here?

– Did someone call about her?

– Someone will come tomorrow at noon.

“Well…” sighs the pensioner.

The nephew goes to war in exchange for Zhiguli

In the next series, the grandson is missing, the grandfather is negotiating with a man who has come to buy a car, the producers of the ad hint here that he is trying to pull the old man by the chest:

“- This van is older than me!

– I can’t with 30 thousand [de ruble]I really need 60 thousand.

“Either 30 thousand or nothing, you have a minute to think,” – a discussion is going on between them.

But right away, a grandson appears on the scene, dressed in a military uniform, just as the old man signed the sales contract with a pen in his hands:

“- Grandpa!

– Six!

– Let’s not sell our Lada!”.

Then the boy abruptly tears up the papers, telling his grandfather that he has signed a military contract and that “now we will definitely be.” The whole skit ends with a hug between the two.

Even the Russians couldn’t believe that the ad was real

The authenticity of the recording, which began to be distributed, including in Russian social networks, was denied by some Russians, suggesting that it was created by Ukrainian propaganda to portray Russia in a negative light. Others doubt the accuracy of the translation, given that it was originally posted on Twitter by Anton Gerashenko, one of the advisers to Ukraine’s Interior Minister Denys Monastyrskyi.

But journalist Kristo Grozev, chief researcher of the well-known investigative website Bellingcat, confirmed the authenticity of the translation and the fact that the video was filmed in Russia.

It is not entirely clear under what conditions this was filmed, some Russians say they have not seen it on TV, one possibility is that it was filmed for a local TV station in one of the country’s provinces as part of a recruitment drive.

The new ad immediately reminded netizens of the incredible moment that took place on Russian television in July, when the popular First Channel broadcast a report showing the “benefits” of Russians who lose their sons in Ukraine.

“We bought a nice new car in memory of our son,” said one parent interviewed for the television story.

The creators of the report explained at the time that the new Lada was bought with “what some people call ‘coffin money’, but it is officially a fixed amount for the family of the deceased”.

“His father says that Oleksii dreamed of having such a white car. With her, the first road is to the cemetery,” the report concluded.

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