In the first quarter of this year, consumer spending on the TikTok app exceeded a billion dollars. In second place, by a long financial distance, was Honor of Kings, a mobile video game that recorded only $570 million in consumer spending. Only in third place is the well-known YouTube, which has more than 530 million dollars.

The success of TikTok was the result of integrating a simple option into the program developed by the Chinese company ByteDance: the ability to give small “attentions” to those who live. Attention that can be monetized in real life, which has led to the emergence of a real sub-economy on the video platform.

The ability to go live and chat with followers is not available to any platform user, only those who have reached 1000 followers. Once that minimum fan base is reached, you open up the potential to earn money from engaging with your followers, from coffee money to tens of thousands of dollars a month.

Read more at Panorama.ro.