Julius invites his viewers on a journey through the fantastic world of childhood. His projects are an explosion of lights, and Christmas trees compete in beauty. Iulius Parc near Iulius Mall Cluj shines in the light of lanterns, as part of the first exhibition of its kind in the country, while outdoor ice rinks opened in the gardens of Palas Iași and Iulius Town Timișoara. Also, in Palas Iași, the wildest dreams come true with a giant Santa Claus over 8 meters tall, with whom you can take memorable photos, in Iulius Mall Suceava, Santa Claus comes with a spaceship, and the youth of Iași are invited. to Iulius shopping center. Choose your favorite Santa from The Clash of Santas.

People no longer come to the mall just to shop, in recent years operators have focused on adding entertainment elements to create memorable experiences. In the Iulius network, perhaps the richest month in this respect is the month of December, when a simple visit to the mall transports you to the fantastic world of childhood, illuminated by thousands of lights, with fairy trees and meetings with Santa. Claus and elves. Because isn’t it? is it the most wonderful time of the year?

Every corner is a place where people have reasons to stop, enjoy and take memorable photos for Instagram, and the burst of light attracts children and adults like a magnet.

Light has been scientifically proven to make us happier and more relaxed, and to strengthen our sense of security. Iulius projects have become the brightest spots on the city map, whether it is Iasi, Cluj-Napoca, Timisoara or Suceava.

The light show takes place not only indoors, but also outdoors. Iulius Park, near the Iulius Mall Cluj, until January 10, 2024, is a “Shining Garden” thanks to 160 light installations that create a fantastic world – tigers, dolphins, elephants, flamingos, an orchard with giant fruits and favorite childhood characters. to be admired by both children and adults at the first exhibition of its kind in Romania. The fairy-tale atmosphere is complemented by bright lanterns, so that you wonder if you are in New York or London, metropolises where annual festivals of Chinese cuisine are held. With care for the environment, the figurines are illuminated with LED lights.

For lovers of winter and sports, the gardens of Palas Iași and Iulius Town Timișoara have huge open-air ice rinks during this period, where skating courses are also organized. In Timisoara, the park also has an autodrome and a rotating carousel, near which visitors have the opportunity to buy a gift or taste something delicious at the stalls set up for this purpose.

Year after year, Iulius malls compete to offer a real show to the public, the themed decorations are probably one of the main reasons why people relax while shopping at the mall. Who will win this year’s beauty pageant? Iulius Mall Cluj with its Christmas circus theme, where the Christmas tree is decorated with figures from the circus world? Or Palas Iasi, which offers a classic Christmas with a majestic tree in the atrium as its centerpiece? Also in the competition Iulius Mall Suceava, where Santa Claus travels to children on Earth in an intergalactic ship.

Fir contest

No step escapes from Santa, that much is known. In the Palace, the children are closely watched by the giant Santa Claus, who watches them from the outside and knows how obedient everyone is. This is a giant 8-meter-tall Santa Claus who has become an attraction for everyone who wants to capture the excitement of Christmas in a photo. Instagrammable place for all generations. In addition, children have the daily opportunity to meet Santa near the Christmas tree in the Palas atrium, who listens attentively to all their wishes, and in Iulius Mall Cluj you cannot miss the parade of Santa and his elves.

Young people from Iași have to make an important decision at the Iulius Mall Iași competition. They can choose who they prefer between a modern, non-conformist Santa, a representative of Generation Z, and an “old school” Santa Claus. The two clashed in the film Battle of the Santas, which can be viewed at the link. Also, in the shopping center Iulius Mall Iași, snow falls on the Christmas tree for a whole month, to the delight of children who love “Bulgarian” games.

Christmas concerts of the State Philharmonic of Moldova, in the Palace ensemble

Christmas concerts and fairs are ubiquitous in Iulius projects. In Iasi, the season was opened by the traditional concert of the State Philharmonic “Moldova” of Iasi, which will continue to hold concerts of carols and winter songs throughout December.

As every year, Julius surprises with Christmas markets. For example, in the “Palace” visitors can choose from the “Artist’s Workshop” unique gifts made by local craftsmen.

When you get into the Christmas spirit, the feeling of compassion for those around you is also activated. The world is traditionally more attentive to the problems of others at this time and more ready to help. Starting with this observation, Julius proposes a paradigm shift by inviting the public to show their generosity year-round. This is the central message of the “Be kind, not only at Christmas” campaign. The campaign, which begins in game form, rewards elves who help Santa collect presents.

The campaign is promoted through a series of videos (which can be viewed here) that call on the public to be more accepting of those around them every day.

Christmas stories are written every day in the Iulius projects during December, which are written by all those who love Santa Claus, the magic around him and the time spent with their loved ones.

Article supported by Iulius Grup