American actor Jonathan Goldsmith, known on the Internet as “the most online man in the world,” has presented his unmistakable image to a cryptocurrency trading company, reports Markets Insider.

Jonathan Goldsmith, known as “The Most Interesting Man in the World”Photo: Charles Sykes/Associated Press/Profimedia Images

At the age of 85, the Bronx-born actor in New York is the face of one of the most famous memes in Internet history thanks to an ad he did for Dos Equis beer that featured him as “the most interesting man in the world.”

He played the role between 2006 and 2016, when he announced his retirement.

But as Markets Insider now points out, he’s back to film an ad for Bitwise, a cryptocurrency firm.

“You know what’s cool today? Bitcoin,” he says in a short blurb.

Bitwise, like other crypto companies such as BlackRock and Fidelity, are awaiting approval from the US Securities and Exchange Commission to begin offering their clients an ETF (exchange-traded fund) based on the current (“spot” price) of bitcoin.

The firm has for years offered “futures” ETFs that allow you to bet on the future evolution of cryptocurrency prices, which Goldsmith’s new ad mentions at the very end: “Crypto-backed ETFs.”

Anticipation that the US Securities and Exchange Commission will approve a “spot” bitcoin ETF has sent the cryptocurrency price soaring again this year, not least because of the huge scandal involving Binance, the world’s largest exchange platform. individual investors.