If you use TikTok, you have probably noticed that there are more and more real estate ads. By the way, the hashtag #imobiliare has more than 500 million views, and #imobiliareromania has more than 100 million views.

This is because more and more real estate agents are promoting themselves on TikTok. And no, it’s not just Serban Trimbitaš, a real estate agent with over 280,000 followers.

Over the last few decades, the places where people look for homes to buy or rent have changed, in part because of all the technological changes. The way people choose to promote their real estate listings has also changed radically.

All of these developments have important implications for sellers, buyers, and real estate agents alike. From neighborhood word-of-mouth, to short notices in newspapers, we’ve progressed to virtual tours and impressive presentations on TikTok. The result: the real estate market in 2023 not only looks, but is marketed very differently than it did in 1990.

Read more at Panorama.ro