Google has promised to increase the level of transparency of its online ad archive. The decision was taken against the background of the entry into force of the DSA package of EU laws that regulate the practice of big technologies. In addition, the American giant promised to give researchers much wider access to data on its platforms.

In a post on the company’s blog, Google directly cites European legislation as the reason for increasing the transparency of the ad archive (known as the Ads Transparency Center), noting that the measure was taken “to comply with specific provisions of the DSA.” and to provide additional information regarding the targeting of advertising broadcast in the European Union.” What specific data will be available to users who gain access to the Advertising Transparency Center remains to be seen, but the direction is clear: more public data about ads approved by Google’s platforms, some of the most important in the industry.

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