We all have to match the bar, the party, the beach, the walk, the fun, the joy. No boundaries, no exceptions. Launch of a new communication campaign “Everywhere there is “I’m next to you”!“, Mythos, gives voice to people who have managed to break stereotypes with their actions and personality, stand out in their industry and open up new horizons. Katerina Vrana, the first “sitting” stand-up comedian, The Cool Crips, the initiators of the most upbeat and fun social media account, dedicated to disability, Electric Mama, the first Athenian to rip off the male veil of tattoos, Alexia Kouvela, creator of the first plus size modeling agency in Greece WLG Female Stars, the first female playgroup, Same84, world-changing graffiti artist, and Nektarios Papazakharias, animal lover and the initiator of the Athens Happy Home, where suffering animals live, from Greece and abroad, accepts, cares for and adopts the whole society.

This change comes through the simple and everyday. And this is not a trend, as we often tend to believe, but an urgent and fundamental social need, which in practice is supported by both Olympic Brewery and the Mythos brand. For each of us, to be different and therefore unique and totally acceptable, to be treated equally and to be presented equally, is not a fashion or a sign of the times. The “spark” around inclusion has been lit, and the favorite Greek beer of young people is here not only to convey the idea, but also to become part of it. The campaign took many months of planning and organization to create, while Mythos worked closely with SKEP (Children and Youth Social Responsibility Association) and Black Light to inform and educate all involved. In this way, the inclusive nature of the campaign was ensured in all its aspects.

In an effort to make this particular initiative an important step towards a more general change in the way we communicate and perceive the world around us, and also taking into account the diversity of each of our fellow citizens, Mythos Beer has also planned a series of unique events with free admission for the public. There, the participants will have the opportunity to meet the main characters of the campaign and take part in fun activities, of course, enjoying ice-cold Mythos beer.

Katerina Vrana and Cool Crips will start on May 25 and continue on 1/6 with Electric Mama and Alexia Kouvela hosted by Katerina Vrana. The baton is then taken over by Athens Happy House 8/6 with a special adoption day, and 15/6 the baton is taken over by Same84 and WLG Female Stars, again taken over by Katerina Vrana. All these events will take place at the fully accessible Atrakto site (Marathonomachon 8, Athens 104 41).

Finally, as part of the campaign “Everywhere” I’m near “!” website the brand becomes fully accessible, while it has already been enriched with an official energy manifesto, a fully accessible film, a presentation of the main characters with details of their path and action, a program for meetings with materials from each event, as well as future Mythos beer projects with thematic and inspirational inclusion.