The world’s largest semiconductor manufacturers will spend 300 million dollars this year on solutions based on artificial intelligence (Artificial Intelligence – AI), dedicated to the development of chips, investments that will increase by 20% annually over the next four years, according to the Deloitte TMT report (Technology, Media and Telecommunications Predictions 2023). AI tools offer chip companies the opportunity to save time and financial resources, to combat labor shortages, and to produce semiconductor designs that perform better than those made by traditional methods. At the same time, these solutions can contribute to the security of the supply chain and prevent a new chip crisis like the one triggered in 2020 by a significant increase in demand in the context of digital transformation accelerated by the pandemic.

Of social commerce market (e-commerce on social media platforms),According to a Deloitte report, it will exceed $1 trillion worldwide in 2023 thanks to purchases made by more than 2 billion people on social media. Representing approximately 20% of the global population, millennials currently dominate the social commerce market. But we should not ignore the growing up of Generation Z, which is reaching an age when a significant part of its members have more financial resources at their disposal, the report emphasizes. Gen Z tends to have a constant presence on social media and is currently the largest generational cohort, accounting for over 30% of the world’s population.

“Although the technology, media and telecommunications industries continue to face some challenges caused by the pandemic, such as the global semiconductor crisis and, more recently, the layoffs of large technology companies, we still see various opportunities that can not only help the sector to overcome difficult circumstances , and to grow and prosper. Among them, artificial intelligence stands out as a priority that already contributes to the transformation of certain sectors of activity and occupies the recent public discourse due to the huge area of ​​potential use scenarios that it portends. Of course, the need to regulate this area is becoming more and more obvious from the point of view of the challenges it already creates,” he said. Andrei Ionescu, partner-coordinator of the consulting and risk management department, Deloitte Romania.

By the end of 2023, nearly two-thirds of consumers in developed countries will use at least one every month service streaming videoon demand based on advertising (AVOD – on-demand video advertising), up 5% year-over-year, while all major platforms that offer subscription services like streaming video on demand(SVOD – video on demand subscription) will release ad-supported options. The report also shows that by the end of 2024, half of these providers will also launch a free version streaming Television that will integrate advertising (FAST – free ad-supported streaming TV). By 2030, advertising is expected to be a partial or full source of revenue for most subscription services. streaming video online.

The number of mergers and acquisitions per video game market remains high but will grow more slowly in 2023 compared to 2022 only because the previous year was marked by some exceptional transactions. The report predicts that the biggest deals this year will focus on acquiring audiences and intellectual property rights, while smaller deals will focus on acquiring Web3 technologies and solutions.

Of virtual reality (virtual reality – BP), the report estimates that this market will generate revenue of US$7 billion in 2023, up 50% from 2022. At least 90% of these revenues will come from the sale of headsets, and the remaining 10% will relate to the much narrower software market. , will come from the sale of VR content (games and applications), which will generate approximately $0.7 billion in revenue. In addition, the number of VR headsets in active use will reach 22 million in 2023, a nearly 50% increase from mid-2022.

number mobile network operators which invest in networks built entirely on 5G technology (Autonomous 5G) could double from more than 100 in 2022 to at least 200 by the end of 2023. This increase will facilitate access to new usage scenarios that can improve operational efficiency, optimize costs and create opportunities to access new revenue streams, both for mobile devices of network operators and for the companies they serve, the study also shows.

Deloitte’s annual TMT Predictions report provides insight into trends in technology, media and telecommunications that have the potential to transform business and consumer ecosystems around the world.

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