
For Klinex, a brand with 70 years of history in our country, the commitment to produce effective products that keep the spaces we share safe and hygienic is non-negotiable. The brand always acts with the main goal of caring for the environment and supporting people and society as a whole.
Important environmental initiative at the Rentis plant
Unilever, as a leader in sustainability, has made a commitment since 2019 that by 2025 all of its plastic packaging will be reusable, recyclable or compostable and contain at least 25% recycled plastic – an ambitious vision in in accordance with the principles of the circular economy. At the company’s plant in A.I. Renty where Cleenex bleach, this vision becomes a reality. In particular, the beloved product is now available in 100% recyclable packaging made from recycled plastic, contributing to a sustainable future for the planet.
The use of recycled plastic in the new Klinex bleach packaging is equivalent to saving 230 tons of plastic per year!
Klinex on the side of schools and the new generation
7 years ago, Klinex launched a social responsibility initiative to offer free cleaning products to the public every year. Primary schools throughout Greece. Its purpose was and remains to always support efforts to keep the places where our children spend their days hygienically clean. This initiative has also been supported by research highlighting the positive role of a hygienic school environment in children’s development, not only at the educational level, but also at the psychosocial level.
Donation of cleaning products Kleenex products expanded to over 1350 schools in 147 municipalities! To date, the brand has distributed more than 450 tons of cleaning products and continues to offer hygienic cleaning services for school premises with the same care.
At the same time, in order to make the most of the social responsibility initiative, the brand, in collaboration with experts, developed Clean Life at School, a comprehensive educational program for children of primary school age with the aim of informing and raising awareness. , as well as their teachers, regarding the value of cleanliness and hygiene in school premises.
Through this program, which has an official approval from the Ministry of Education and Religious Affairsyoung students and “citizens of tomorrow” learn to practice good hygiene and respect themselves and the environment in which they live through interactive games and information materials.
The school curriculum is available to teachers who wish to implement it on the Klinex website at https://www.klinex.gr/i-istoria-kai-to-orama-mas/niothoume-asfalis-sxoleio.html
Source: Kathimerini

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