Modern technologies and continuous innovation are today the main keys to the transition of all industries around the world to digitalization. Among these industries is physical security, which is expected to reach more than $203 billion in global value by 2030, according to a report by research firm Grand View Research.

The physical security industry is also gaining momentum in the Romanian market. Hyperfy, a Romanian software platform developer, is transforming the local industry with technology. And the latest example is MotionMask, a web-based AI-powered video blurring platform that addresses a variety of companies’ GDPR compliance needs.

As the market leader in physical security solutions for the banking sector, Hyperfy pushes the boundaries of traditional human security solutions, seeking to add value by optimizing physical security services through technology.

Together with Abris Capital Partners (“Abris”), a leading independent private equity fund specializing in ESG transformation, Hyperfy is committed to developing and revolutionizing the local physical security market, and the MotionMask solution is the result of the company’s proven efforts to meet the need as private and corporate clients.

MotionMask offers selective or full video anonymity and integrates the most advanced technologies – artificial intelligence algorithms based on Deep Vision technology, which are the technological basis of the solution. With the help of the platform, users have the possibility to anonymize individual elements of video footage, namely people and cars, thus being a simple tool that ensures easy fulfillment of the requirements related to compliance with the GDPR regulation.

A MotionMask solution developed entirely locally with the participation of business experts, developers and data scientistsis further confirmation of the role that advanced technologies such as artificial intelligence are playing in identifying opportunities to transform the current organizational environment.

“The accelerated growth of the global physical security market means a concomitant increase in the volume of information and data, which will become increasingly difficult to manage, especially from the point of view of protecting personal data. MotionMask was developed last year because we wanted and want to offer our customers as diverse and complete solutions as possible and satisfy their needs. Through our daily efforts, we want to contribute to strengthening the physical security industry through local technological innovation“said Lucian Matzoanu, CEO of Hyperfy.

What are the main advantages of the MotionMask platform

MotionMask is a flexible and effective tool that offers users the opportunity to enjoy the benefits of video surveillance systems without compromising data protection. With the help of the web platform, those interested have the opportunity to achieve high-precision anonymization of vehicles and people from video materials, in automatic mode, depending on needs.

In addition, in addition to complying with data protection regulations, MotionMask facilitates video editing when blurring of sensitive content is required, without the need for local user installation. The platform provides easy API-based integration methods for other applications that can benefit from built-in blurring features.

How it works and what technology is behind the latest physical security solution on the Romanian market

Anyone can successfully use the MotionMask platform by creating an account in a few simple and intuitive steps with minimal processing time:

1.Download video

2.Selection of blur mode (full/selective blurring of people and/or cars)

3. Identification and selection of actors identified in the video

4.Claims processing

5. View the result and download the video

The platform features advanced video analytics based on state-of-the-art Deep Vision neural models. In addition to the artificial intelligence aspects, the platform offers users a new approach to minimize processing time by intelligently and efficiently distributing tasks in a heterogeneous blockchain-based decentralized network. The technology behind the product developed by Hyperfy ensures the fulfillment of such goals as:

• Providing the highest quality standard of multi-object detection for multiple types of video stream anonymization;
• Availability of various settings, such as fast processing and very thorough analysis, balancing the user’s requirements for quality, time and budget;
• Distribution of video file processing tasks between several independent systems, part of the ecosystem, where communication between components ensures a significant reduction in execution time, preservation of the quality of the final result;
• Integrity and protection of data stored or transmitted using blockchain technology.

Those interested can create an account at motionmask.ai and test the product for free with an Intro subscription for videos up to 1 minute long. The platform offers subscriptions according to users’ needs, so they can upgrade: Craft subscription (for videos of up to 20 minutes with a maximum resolution of 1080p), Power subscription (videos of up to 60 minutes with a maximum resolution of 4K) and Enterprise (for for large companies with a large volume of video that needs blurring).

Article based on Hyperfy