The EU is a net importer of toys, the value of which exceeds €7.1 billion. According to Eurostat data, exports outside the EU accounted for about a third of imports (2.4 billion euros).

China is the main importer of toys in the EU

China was the largest supplier of toys to the EU, accounting for 83% of toy imports in 2021, well behind Vietnam (4%) and the United Kingdom (2%). Germany accounts for about a fifth of EU toy imports (19%), while the Netherlands and France account for 17% and 11% respectively.

Great Britain, Switzerland and the United States of America are the main export destinations

The main destination of exports outside the EU was Great Britain (27%), followed by Switzerland (12%) and the United States (11%). Together, these countries account for half of the value of exports outside the EU. More than half of the toys exported from the EU come from the Czech Republic (34%), Germany (21%) and Belgium (7%).