​MedLife, the market leader in private healthcare services in Romania, announces the acquisition of a majority stake in the digital platform SanoPass, one of the most active Romanian medical technology startups, offering medical, wellness and fitness services on a subscription and individual basis.

• With the concern of all Romanians who want to maintain a healthy lifestyle, MedLife acquires a controlling stake in the SanoPass digital platform and becomes the largest integrator of medical, wellness and sports services in Romania.

• The Covid-19 pandemic has proven more than ever that health monitoring, exercise, sports and proper nutrition are the best tools to protect health before treatment and vaccines.

• A Health membership combined with a fitness subscription can support a healthy lifestyle and extend our lifespan if used regularly. In the coming months, MedLife will fund and publish an independent scientific study on this topic.

• MedLife representatives draw attention to the importance of integrating exercise, nutrition and sports services into medical subscriptions with the same fiscal benefits, which is a key measure to preserve the health of the population, as well as to relieve the burden on the National Health Fund.

• Following the completion of the deal, SanoPass will accelerate growth and development plans both domestically and internationally.

The agreement marks the continuation of MedLife’s strategy to integrate and strengthen medical and wellness services, develop an integrated system of services for a healthy lifestyle through medical prevention, sports and nutrition.

The SanoPass digital platform unifies and facilitates access to health and fitness, offering access to more than 1,200 private clinics, both local and large chains, and more than 200 fitness gyms in Romania and the Republic of Moldova. Through this national network of partners, SanoPass provides health and fitness services to 50,000 subscribers.

“The reality of recent years clearly shows how urgent is the need for new models of medicine and packages of preventive services, focused on the individual needs of patients and, at the same time, complementing the public and private health care systems. The acquisition of a majority stake in the digital platform SanoPass marks another important step for MedLife in its strategic direction to become an integrated provider of preventive health care, exercise and nutrition subscriptions, complementing the diagnostic and treatment services we already offer in the largest network. medical units at the national level. We believe that by integrating this model at the national level, we will be able to contribute to an important improvement in the quality of life of patients in Romania. In addition, we strongly believe that sooner or later all these subscriptions and services should become taxable, because they are a key tool for maintaining the health of the population and relieving the costs of the public health system,” said Dorin Preda. , CEO of MedLife Group.

After the completion of the transaction, SanoPass will remain an independent company and the management team will remain under the same formula, while founders Andrii Vasile and Delia Iliasha will continue their activities and development plans within SanoPass. In the next period, SanoPass aims to significantly expand the team and portfolio of customers and beneficiaries, the company serves both individual subscribers and corporate customers, mainly SMEs, which have from 10 to 250 employees. In addition, SanoPass cooperates with some of the strongest insurance companies in Romania, such as Generali, Metropolitan Life and NN.

According to company representatives, SanoPass has expanded significantly, registering more than 100,000 medical and fitness services provided in the first half of 2022. As an integrator of healthcare, medical prevention, wellness and fitness services, SanoPass unlocks significant cross-selling potential for partner medical clinics and fitness operators for the benefit of subscribers.

“From the very beginning of SanoPass, we had a vision of integrating the private medical system with the wellness system with the aim of demystifying it for end users and facilitating access to both categories of services. In addition, we are actively working on the integration of the third pillar of a healthy lifestyle, nutrition, and we believe that this new phase, which begins now, with the entry of the MedLife group as a shareholder, will be marked by an increase in market confidence in potential new companies, technology startups like us,” says Delia Iliasa, co-founder and managing partner of SanoPass.

“Our ambitions for international expansion remain and we are considering expanding over time at the European level. The medical side is the basis of SanoPass, and we will constantly continue to innovate, be present in the technology startup community, and help integrate the latest ideas and technologies for the benefit of the patient and forever,” says Andriy Vasile, founder and managing partner of SanoPass.

5 months ago, MedLife announced its entry into a new health services business segment that complements the medical diagnostic and treatment services offered nationally through the acquisition of Sweat Concept gyms. The deal closed last week, with plans for growth in that direction in full swing.

MedLife Group is the operator with the largest portfolio of acquisitions in the field of medicine in Romania, a company that invests heavily in the development of the network in Romania. With the acquisition of SanoPass, MedLife reaches 46 transactions.