Barcelona will compete in a derby against Real Madrid wearing a special jersey. The print will feature Drake’s record company’s owl logo instead of a sponsor.
This change will be made in honor of the Canadian rapper who has surpassed 50 billion streams on Spotify. The popular music platform is the main sponsor of Barcelona.
“Our agreement with Spotify goes beyond a simple commercial relationship. It is a strategic relationship through which we aim to bring together two worlds that can evoke emotions, music and football,” said Juli Guiu, Catalan vice president of marketing.
“This initiative is another example of this desire and the innovative spirit of our cooperation. For the first time in our history, we are replacing the name of our main sponsor on the front of our T-shirt with the name of world famous artist Drake.
This initiative demonstrates our potential to be a unique platform for delivering experiences that will help us get closer to our fans and reach new audiences around the world,” he added.
🦉 @Drake 💙❤
First artist to reach $50 billion @Spotify flows. First artist to share @Football Club Barcelona Shirt. pic.twitter.com/cBiHjge5FG— FC Barcelona (@FCBarcelona) October 14, 2022
Source: Kathimerini
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