At the forefront of the election campaign social media however, the mobility of political leaders has been steadily increasing since the beginning of the year, showing an “explosion” as the election date approaches. However, what is of value, as seen from X-ray “K”that not everyone uses them the same way.

The General Secretary of the Communist Party does not use any personal channels, unlike the leaders of the three largest parties, ND, SYRIZA and PASOK, who have official channels in all major media, namely Facebook, Instagram, Twitter, YouTube and – finally – on TikTok.

Accordingly, the influence that each has has differences and fluctuations. “Trump” Prime Minister Kyriakou Mitsotakis seems to be the one tik tak And Instagramoh oh Alexis Tsipras seems to be stronger influence V facebook and to YouTube. At the same time Mr. Janis Varoufakis he has #1 on Twitterthe number of his followers exceeds one million, while in a particular environment and in Kyriakos Velopoulos. Last was blocked on Twitter in August 2021 but was allowed to be active again after Elon Musk’s changes January 2023.

More doesn’t always mean better

The number of views and likes that each political leader accumulates on their personal channels may better reflect the degree of engagement with the content they post. One motive from the analysis of average likes and views, it follows that more does not mean better.

For example, on Instagram, Kyriakos Mitsotakis posts less frequently than Alexis Tsipras, but gets an average of 18,000 “likes” while an official opposition member gets 3,000. oxymoron, considering that in public opinion polls, Mr. Tsipras greater access to youth Mitsotakis, while Instagram is considered a younger medium than Facebook. There the roles are reversed as the SYRIZA leader posts less frequently than the prime minister and gets more “likes”. On this particular platform, Alexis Tsipras garners an average of 5,000 “likes” per post, while Kyriakos Mitsotakis averages around 3,500.

In the vastness of twitter

In the area of ​​Twitter, environments with a lot of trolls, this regularity ceases to be observed. There, Alexis Tsipras has more publications than the prime minister, and there are also more likes. In particular, the leader of the official opposition receives an average of nearly 1,500 “likes” per tweet, while the president of New Democracy gets nearly 1,000. However, Twitter has one political value, because quite a few issues are produced and reproduced there, which are then transferred to the central political scene.

For media that mainly use video, i.e. YouTube and TikTok, the most important element for visualizing user interaction is the number of views. As far as TikTok is concerned, the prime minister’s dominance is clear, with many of his videos racking up millions of views, while Alexis Tsipras ranks significantly lower. Since it is the most popular youth media, the big attraction of Kyriakos Mitsotakis is very interesting. After all, it is the media with the most appeal among the 17-25 age group, in which ND lost in 2019 state by state. However, recent measurements suggest that the gap has narrowed, perhaps in part due to the Prime Minister’s proper use of Tik Tok. Finally, on YouTube, the roles are reversed, with the official leader of the opposition gaining more views per post.

The most “active”

The number of published publications also reflects trend each political leader to choose one or more means “his”. For example, Janis Varoufakis did not use TikTok this year, despite its theoretical appeal among young people, but he did frequently tweet, which he has been “building” for years.

On the other hand, the political leaders of the three largest parties used Twitter significantly less frequently, while Tsipras and Androulakis posted a large amount of content on Instagram. In fact, the former seems to be very eager to use TikTok, although Kyriakos Mitsotakis vastly outperforms him in terms of views and followers in this particular environment.

From the beginning of the year until May 3, when the data were collected, the number of publications appeared to increases as elections approach. The leader of SYRIZA showed a particularly dynamic growth on Instagram in April, while all political leaders became active on Facebook. On Twitter, the leaders of the first two parties wrote more tweets in April, while the Hellenic Solution leader is especially active in all months and especially in February and March.