Demi Moore and Miranda Kerr idolize cupping therapy. OUR Gwyneth Paltrow, as you know, has his own company with all kinds of medical software. Kim Kardashian injects her own blood into her face, though she says it “hurts a lot.” The Instagram influencer emphasizes the importance of positive thinking in each of his posts.

It’s easy to ridicule celebrities for the ever weirder things they try in their pursuit. health. However, for us mere mortals who simply follow conventional methods, such a prevalence of well-being and positive thinking in the last decade it gets tiresome.

Stars’ special acts can be fun for those who want to “goof off” on social media, but they seem to affect a lot of people. How many of your friends go to yoga, buy energy crystalsdownload health and mindfulness apps, reduce toxins and start eating superfoods, take nutritional supplements, eat only “clean foods”, do intermittent fasting or detox, treat your body “like a temple”?

Wellness is everywhere now, and all brands have tried to promote it in one way or another, be it food, sports, or personal life. But basically it’s one powerful industry around the world, the value of which reached $4.4 trillion in 2020, three times more than in the global pharmaceutical industry.

When ev-runs from well-being

So, since health is everywhere, let’s ask ourselves: do we feel good (eὖ)? Answer obviously not. The wellness industry is not in the best condition.

In addition to the fact that many “treatments” and health practices are clearly pseudoscience (and they are also very expensive), people who use them start to get tired. Instead of feeling better, they feel better. anxietyand even paranoia when they don’t reach their daily wellness goal.

Self care is almost over How’s your work. Make sure what you eat is gluten-free, your cosmetics are cruelty-free, don’t forget to exercise daily, get an airfryer to eat healthier, feel guilty if you dare to eat cow’s milk cereal instead of oats.

Health fascism

All wellness branding is based on the idea that someone may not be sick, but that does not mean that he is healthy. Healthy and wealthy women self-diagnose ridiculous things or discover rare diseases.

How can they be good? But, of course, giving money for some alternative treatment. In the constant pursuit of even greater profits, the wellness industry will continue to invent new reasons that her potential clients do not meet the standard of a perfectly healthy person.

In turn, instead of getting better, those who “swear” in the temple of wellness get worse. paranoid. And the disturbing thing is that instead of becoming clones of Gwyneth Paltrow, they are becoming fascists. Worries about toxins and parabens can quickly turn into anti-vaccination feeling. From there, it’s easy to create alt-right conspirators. It’s no coincidence that many health gurus oppose vaccines or QAnon advocates.

Is it going out of fashion or is it about to change?

The good news is that Gwyneth Paltrow’s consumerism is on the wane. It may just be a fad, but trends show there is change :h Generation Z appear to be more critical of wellness marketing and misinformation.

Even more interesting is that 67% adult consumers around the world appear to distrust brands in general, according to research marketing charts. More and more people are demanding additional testing (laboratory and consumer) on the products we receive.

The world seems to be starting to realize the health industry scam. More science, less snake oil.

According to the Independent