In recent years, South Korean culture has spread around the world and created a real phenomenon out of their music and dramas – K-pop and K-dramas are now seriously competing with the American and European cultural industries.

One of the most successful exports of Seoul, but at the same time an effective tool of soft power (the ability of a country to influence others without resorting to any coercive methods – no) and world fashion, Korean culture is successful and profitable, including in Romania already a lot years Demand and, as a result, monetization potential is still growing, just like the rest of the world.

In Bucharest, for example, we have Korean restaurants and shops where you can buy all kinds of ingredients, cosmetics, and Korean literature translated into Romanian. Also, looking at Spotify data, we can see that K-pop is listened to by a significant number of Romanian users. To take the most recent example, Jungkook, a member of the famous group BTS, released in July, already has almost one and a half million listens in us.

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