When Cristiano Ronaldo waved two bottles of Coca-Cola during a press conference in front of the cameras, encouraging people to drink water instead, $4 billion was wiped off the value of the soft drinks giant, perfectly demonstrating the powerful impact of a celebrity gesture.
The megastar footballer certainly doesn’t ignore the great power of persuasion he has over people, and he takes advantage of it, notably through sponsored posts read by his more than 400 million followers on Instagram. writes Statista
According to an analysis by social media marketing platform Hopper HQ, Ronaldo is the highest paid influencer on Instagram. Each sponsored post earns him an average of $2.40 million.
As the Statista infographic shows, the top continues to be Kylie Jenner and Lionel Messi.
Source: Hot News RO
Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.