A recently announced large-scale project has great potential to redefine the luxury hotel sector in the heart of Romania: the renowned international brand Mondrian, brought locally by major real estate investor and green project developer One United Properties, promises to bring Bucharest’s hospitality landscape to a new level of sophistication and elegance.

Bucharest has seen a significant recovery in its tourism sector after a difficult period during the pandemic, taking it to second place among the six CEE capitals in terms of occupancy, recording the second highest hotel occupancy rate after Warsaw. , but higher than Budapest, Bratislava, Prague and Sofia. With occupancy rates increasing by around 13% in the first half of 2023 compared to the same period in 2022, Bucharest has strengthened its position as a top destination for business and leisure.

Demand for premium accommodation has grown significantly with the rise of multinationals attracting business travelers from around the world, as well as the growing interest of luxury tourists in a vibrant, energetic city that offers an eclectic mix of new and old, where history and architecture merge with the electrifying atmosphere of nightlife, as seen today in the capital of Romania.

However, luxury hotel offerings are not keeping up with this growing demand, opening up an opportunity for the local market. Part of Ennismore, the world’s fastest growing hospitality and lifestyle company, Mondrian has decided to leverage this potential demonstrated by our capital together with an experienced partner in the sustainable real estate sector, One United Properties, making it also an entry into the luxury hospitality market. where again aims to raise the standards of the local industry.

The hospitality market plays an important role in the economy of Bucharest, generating significant income and employment opportunities. The construction of new hotels, restaurants and other tourist facilities creates jobs and stimulates the local economy. The entry into the market of a well-known brand like Mondrian helps to strengthen the positive image of Bucharest, making it increasingly attractive as a tourist destination. At the same time, it can attract new businesses and investors to the city, while raising the standards of luxury hotel services.

Design based on the fairy tale “Youth without old age and life without death”

Ateneul Român, Mondrian Bucharest, an exclusive lifestyle hotel located next to an iconic building, redefines the concept of luxury in Bucharest’s hotel landscape. With a rich history that begins in Los Angeles in 1985, being part of the Ennismore Group since 2021, Mondrian has become synonymous with modern and luxurious design, chic ambience and vibrant communication in famous locations such as Miami, New York, London, Doha . , Cannes or Hong Kong. Combining local art and culture with contemporary design elements, Mondrian creates a unique and unforgettable experience for its guests. The hotel, which will open in the heart of our capital, will offer customers approximately 100 rooms and suites with exquisite design, as well as numerous luxury leisure facilities such as a swimming pool and spa, as well as special dining options that will benefit from the experience. famous chefs

Combining art, design and impeccable service, Mondrian pushes the boundaries of the ordinary to create immersive experiences that appeal to the most discerning of travelers. Central to the philosophy of this brand is the belief that luxury goes beyond luxury; it embraces authenticity, creativity and is deeply connected to the local culture. Thus, the unique design of the Mondrian Bucharest Hotel, implemented in collaboration with Lemon Interior Design, integrates elements of rich Romanian folklore inspired by the fairy tale “Youth without old age and life without death” into the principles of modern design. In this way, modern amenities and refined design meet the most discerning demands of international tourists, while offering authentic local experiences to make every visit unforgettable.

The strategic location of the Mondrian Bucharest Hotel in the city center, at 8-10 Georges Clemenceau Street, provides easy access to the main tourist attractions, as well as to cultural, social and entertainment facilities (restaurants, cafes, bars, clubs). The hotel aims to foster a sense of community, inviting both international tourists and locals alike to immerse themselves in the city’s rich culture and take part in a dynamic social scene.

One United Properties, commitment to city development

The initiative to bring the Mondrian brand to Bucharest is part of the visionary approach of One United Properties, a brand synonymous with quality, design, sustainability, community and a special location. With this debut project in the hospitality sector, the company aims to make Mondrian Bucharest a landmark for the city, helping to transform it into a more attractive destination for both locals and foreigners. Thus, by signing a formal partnership agreement with Ennismore, the developer confirmed its desire to continue investing in the city, contributing to the promotion of Romanian culture and traditions internationally and the development of local tourism.

To coordinate the hotel division, One United Properties has partnered with Riad Abi Haidar, a hospitality industry enthusiast, executive director, strategic thinker and entrepreneurial leader with over 20 years of experience in the international hospitality industry, developing and managing unique lifestyle hotels in the Middle East and South Asia.

“This partnership has significant implications for the local hospitality market. As a globally recognized brand, Mondrian also brings with it a reputation for luxury, innovation and exceptional guest experiences. The presence of such a prestigious international hotel chain is likely to attract the attention of both local and foreign tourists. Mondrian hotels are known around the world for their luxurious amenities, distinctive design and high quality service. Its entry into the Romanian market could raise hospitality standards throughout the country. The establishment of the Mondrian Hotel will also create employment opportunities in various sectors, including hospitality, tourism and related services. Hotel operations will require a skilled workforce, providing potential employment for a significant number of local residents. As such, Mondrian’s presence has the potential to stimulate economic growth in the region. From supporting small businesses to increasing tax revenue, increased tourism, job creation and the impact of spending in the hospitality sector can have a positive impact on the local economy.”– Riad Abi Haidar believes.

One United Properties’ acquisition of an unfinished property in the center of Bucharest with the intention of completing construction to turn it into the luxury hotel Mondrian Bucharest underlines the company’s commitment to participating in urban regeneration projects that change the face of the city for the better. city. With its ongoing projects to restore historic buildings, such as the famous Brykoff House (One Athénée) and the former Ford factory (One Gallery), One United Properties not only invests in the preservation of Bucharest’s architectural heritage, but also promotes the revitalization of neglected areas, thus renewing the city’s fabric of the city. These efforts contribute to the creation of a positive image of Bucharest, positioning it as a dynamic and culturally rich destination on the world stage.

Such projects, which participate in the development of the city from different points of view (economic, social, cultural), such as the Mondrian Hotel Bucharest, play a decisive role in increasing the attractiveness of Bucharest at the international level, both from an aesthetic point of view. point of view and experience. “In addition to the restoration of architectural monuments, these projects enrich the city’s social and leisure offerings, contributing to the creation of a vibrant urban environment that attracts both tourists and local residents. And as the market evolves, it is not only about investments, but about initiatives that are redefining the hospitality market in Romania, and One United Properties aims to play an active role in this process.”– says Riad Abi Haidar.

As such, the collaboration between Mondrian and One United Properties marks an important moment in Bucharest’s hospitality landscape, promising a convergence between luxury, sustainability and cultural vitality. As the Mondrian Bucharest prepares to open its doors, it symbolizes the city’s continued evolution into a top destination for travelers seeking refined experiences and timeless elegance.

Article based on One United Properties