​Romania has risen to 28th place in the ranking of the 33 most attractive countries in Europe, the Middle East and Africa (EMEA) for private companies, after it was ranked 32nd in the previous edition, according to PwC EMEA Entrepreneurial & Private Business. Analysis heat map.

The ranking is based on scores obtained from 64 indicators in nine categories, namely: macroeconomics, business environment, fiscal and regulatory framework, sustainability and climate, social responsibility and governance, public health, education/skills/talent, technology and infrastructure and startup ecosystem.

“The most important factors contributing to the attractiveness of new investments by private companies are a strong business environment, a dynamic ecosystem of start-ups that attract capital, quality infrastructure (IT, Internet, offices) and the supply of highly qualified labor force. . Countries with these key characteristics remain on the radar of private investors despite short-term economic or social challenges. Romania improved slightly in the overall score compared to the previous edition, showing the best results in the indicators of the fiscal and regulatory environment and macroeconomics, but as the analysis shows, they have a relatively low degree of influence on how companies evaluate and choose the country as a destination for the development of their activities . In addition, since the analysis was carried out at the end of last year, the taxation figure does not reflect the impact of the main changes applied from 2024, which will most likely be seen in the next edition”, said Dinu Bumbacea, country managing partner of PwC Romania.

According to the EPB Heatmap 2023 for the EMEA region, Romania ranks 7th in the macroeconomic section and 8th in the fiscal and regulatory system among the 33 countries analyzed. In other categories, Romania is at the bottom of the ranking, namely: technology and infrastructure – 18th place, social responsibility and governance – 20th place, sustainability and climate – 21st place, education/skills and talents – 22nd place, business environment – 24th place, startup ecosystem 24 and public health – 33rd place, last place.

These positions place Romania in the fourth category of the analysis of developing countries, after Greece and ahead of Bulgaria, Slovakia and Croatia.

In the first category, Switzerland, Sweden, Germany, the Netherlands, Denmark, Norway, Great Britain, Finland, Ireland, Spain and France are leading in order of attractiveness, in the second – advanced countries. Luxembourg, Austria, Belgium, Portugal, Italy and Estonia.

In the third category of analysis of developing countries, we find Poland, Lithuania, Cyprus, Malta, the Czech Republic, Hungary, Latvia and Slovenia.

PwC’s mission is to strengthen trust in society and help solve important problems. Companies in the PwC network help people and organizations create the added value they need. We are a network of companies represented in 151 countries with more than 364,000 professionals who offer quality services in the field of audit, tax and business consulting.

PwC means the network of PwC firms and/or one of the participating firms, each of which is a legal entity.

Article supported by PwC Romania