Since the appearance of the first banner as a form of Internet advertising, the advertising possibilities of companies have expanded to infinity. Marketers are faced with extraordinary opportunities, especially created by social networks, which allow brands to send their advertising in a much more targeted manner to the people who are most likely to respond to their products.
In addition, partnerships with influencers are now on the agenda. It’s much more convenient for companies to integrate their products into the content they create in the most natural way possible (perhaps even without branding) so you don’t feel like you’re being sold something.
In recent years, more and more people, especially Generation Z, have developed an aversion to classic advertising, and brand loyalty is becoming less and less. Almost 40% of Internet users worldwide use adblock widgets, and the world seems to no longer respond in the same way to the traditional way companies promote themselves.
Read more on Panorama.
Source: Hot News
Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.