More than 600,000 customers ordered 2.8 million products on Black Friday, November 10, at eMAG, a 26% increase over last year. The 13th edition of Black Friday ended with total sales of 731 million lei, almost 100 million more than in 2022.
On average, the buyer put 4.8 products in the basket. For Genius Media customers, it was 6.6 products.
On Black Friday 2021, eMAg sold 609 million lei, and in 2022 – 644 million lei. Now it has exceeded 730 million.
In total, customers ordered 731 million lei of products at eMAG on Black Friday, which is 87 million lei more than in the previous edition, also marking the biggest increase in value in the 13 years since eMAG Romania held the event.
For the first time on Black Friday, Bucharest left the top five in terms of average cost per customer. Thus, among the counties with the highest number of orders per customer, Iași ranks first, followed by Celai, Cluj, Bistrica-Neseud, Dolj and Bucharest ranks sixth.
Payment by card occupies a record share – 71% of orders.
Among the special products ordered were 1,800 nights of accommodation, more than 5,600 flight vouchers, 22 cars, as well as 35.5 tons of pork and 1,700 health and beauty services.
Source: Hot News
Lori Barajas is an accomplished journalist, known for her insightful and thought-provoking writing on economy. She currently works as a writer at 247 news reel. With a passion for understanding the economy, Lori’s writing delves deep into the financial issues that matter most, providing readers with a unique perspective on current events.