By the time you’ve reached this article, you may have been “stuck” with the many Black Friday 2023 ads offering anything, everywhere. It’s that time of year when we see the darkness before our eyes, maybe because we’re angry that we didn’t get that 60% off jacket or mega-deal phone. While we’re on the lookout for bargains, there are good signs for fall retailers, with sales estimated to be up a third from last Black Friday.

Black Friday in RomaniaPhoto: INQUAM Photos / Octav Ganea

Even without this already traditional campaign, imported and adapted to our lands, which every time provokes criticism from both buyers and sellers, it is clear that the pandemic has pushed us more online and to purchases in two or three clicks, directly from the phone. Thus, in just three years, we sent more than two billion euros to this market.

If we also include air tickets, payments on online hotel booking platforms, invoices or concert tickets, the market will reach €9 billion, according to data from the payment processing system PayU and Statista and McKinsey reports cited by GPeC.

What was ordered the most? According to Eurostat data, the first place was clothing, followed by food at home, and then cosmetic products.

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