According to a PwC study, artificial intelligence (AI) technologies could contribute 14% ($15.7 trillion) to global economic growth by 2030, thanks to increased productivity through process automation. From mobile personal assistants to personalizing business interactions and fraud detection, from automating processes and actions to new product launch strategies, AI will touch almost every aspect of our lives.

And while artificial intelligence is now automating tasks that also require human intervention, researchers and technology companies around the world are striving to create autonomous artificial intelligence that does not require human intervention to make highly complex decisions. This will mean new business models, whether in financial services, healthcare, energy, industry or media and entertainment.

But, along with many advantages already described in the specialized literature, the implementation of generative artificial intelligence brings both risks at the level of using software applications – such as the risk of work (for example, errors, unstable work), security (fraud, cyber attacks), risks, etc. related to its control (lack of human supervision, lack of clear responsibility), as well as at the organizational/societal level – business risk (reputation, financial indicators, legal and compliance, violation of intellectual rights), economic risk (loss of jobs, polarization) or the public risk itself (manipulation and disinformation, surveillance and military actions).

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The article was signed by Mircea Bozga, partner of PwC in Romania

Article supported by PwC Romania