He expects even greater growth rates after 2023. Coca-Cola 3Eby investing in new products that will serve as a 24/7 strategy (products for all hours of the day and all days of the week), by even more use of data, to which he attaches great importance to optimize his performance. at each point of sale – if possible – an area in which it will make significant investments over the next five years, as well as by continuing its digital transformation, which also includes e-sales.

At the same time, new markets are on the company’s radar and CEO Zoran Bogdanovic says he is ready to take on a new similar challenge after the latest expansion, which is the Egyptian market. However, it should be noted that Coca-Cola 3E may have added the Egyptian market in 2021, but is still suffering heavy losses in the Russian and Ukrainian markets as a result of the ongoing war and The Coca-Cola Company’s decision to exit the Russian market. According to him, the reduction in energy costs, as well as the cost of primary and secondary materials, will become apparent by the end of 2023 and 2024.

According to what the group announced during yesterday’s Investor Day held in Rome, and four years have passed since the last such event, the new targets are as follows: % previously), b) an average annual increase in pre-tax organic profit of 20-40 basis points, c) the formation of capital expenditures at the level of 6.5% -7.5% of revenue per year and d) maintaining a focus on increasing the return on invested capital. In 2022, it amounted to 14.1%.

It reaffirmed its commitment to a progressive dividend of 40% to 50% of like-for-like earnings per share per year.

In addition, the company reaffirmed its commitment to paying a progressive dividend of 40-50% of comparable earnings per share annually, reassuring investors that the targets set for 2023, i.e. organic revenue growth above 5-6% and pre-tax organic growth in the upper range of -3% to 3%, essentially expecting a 3% increase.

Speaking specifically about Greece, Ms. Naia Kalogeraki, the group’s chief operating officer, noted that investment will continue in the domestic market, which is doing very well thanks to tourism. He described the Greek market as a very good example of a 24/7 strategy, stating that the performance in all product categories is very good. It is worth noting that Greece has the largest sales volume of mixers (used for cocktails) among developed markets, while being the market with the largest contribution to the premium alcoholic beverage category.

The e-sales channel (to wholesalers and retailers), which has been developed since the pandemic, will also play a central role in the further development of the group. 7% of the group’s revenue comes from the online channel, with takeaway platforms playing a key role.