Adidas announced Friday that it will begin selling off some of its stock of Kanye West’s Yeezy sneakers at the end of May and plans to donate some of the proceeds to non-governmental organizations, including the ADL, which fights anti-Semitism. .

In October 2022, the German manufacturer of sports equipment terminated cooperation with the scandalous American rapper who made anti-Semitic statements.

On May 11, Adidas already announced that it would donate part of the profit from the partial sale of sneakers to non-governmental organizations, but did not name them.

In a statement on Friday, Adidas released the names of two non-governmental organizations: the Anti-Defamation League (ADL), founded in the United States in 1913, which aims to combat all forms of anti-Semitism, and the non-governmental organization created by Philonise. Floyd, brother of George Floyd.

The German group did not name the other NGOs in its press release, but has already indicated that they will not be the only beneficiaries.

Adidas does not specify the number of sneakers it plans to sell at the end of May, nor how much it expects to earn from them.

It only says that “a range of existing models will be available exclusively” on adidas.com/yeezy and the adidas CONFIRMED app.

At the end of March, the value of the Yeezy shoe inventory remaining in the hands of the manufacturer was estimated at 500 million euros, including production costs, with the potential to generate 1.2 billion euros in sales revenue.

If the product is sold, Ye will be entitled to pre-arranged commissions – 15 percent of the turnover, the media reports.

The split between Adidas and Kanye West (now known as Ye) has affected the finances of the German group, which started the year with a new quarterly loss of 39 million euros after a disastrous financial year in 2022.

Developed since 2014, the Yeezy sneaker collection has been a phenomenal success and helped turn Kanye West into a billionaire.

Adidas has been sued in the United States by a group of shareholders who believe the German firm could have mitigated losses caused by the costly failure of its partnership with Kanye West, AFP reports.

The plaintiffs say Adidas was aware of the potential damage Ye’s behavior could cause the company, and point to problematic statements dating back to 2018 in which the rapper suggested slavery was a “choice.”