His departure from the helm Twitter announced Elon Musk in a social media post, initially indicating that his successor would be a woman who would take office in about six weeks. It was later officially announced that NBCUniversal’s head of publicity Linda Yacarino becomes the CEO of Twitter. However, Musk is expected to take part. “My role will be to be the executive president and chief technology officer (CTO), overseeing the operation of products, software and systems,” he said in his post.

Linda Giaccarino, NBCU’s president of global advertising and partnerships, has been with the company for more than a decade, playing a major role in launching advertising streaming service Peacock. Ms. Giaccarino joined NBCUniversal in 2011 after nearly two decades with Turner Broadcasting. At NBCUniversal, he helped launch the ad-supported streaming service Peacock and curated live events such as the Super Bowl and the Olympics. He has also partnered with various tech companies including Snapchat, YouTube and of course Twitter. In November, Musk announced that he would cut his time on Twitter and find a new CEO to run the company.

According to his post, Elon Musk will remain the executive chairman and chief technology officer of Twitter.

Yesterday’s announcement came just days before the company’s annual presentation to advertisers, one of the biggest NBCU events of the year, which takes place Monday in New York City. An NBCU spokesperson revealed that Linda Giaccarino is rehearsing for the event. Since Twitter was bought by Elon Musk last year, many advertisers have slashed their spending due to general uncertainty about the direction Twitter will take under new leadership, the WSJ notes. Some companies have said they have reintroduced spending on Twitter, but others say they continue to stay away.

Of the top 100 advertisers on Twitter before Musk had him, 37 spent nothing on ads on the platform in the first quarter of 2023, according to Sensor Tower. For her part, Linda Giaccarino, who controls $13 billion in ad revenue. per year, known for its close relationships with marketing professionals and advertising agencies. Ms. Giaccarino is known for her tough negotiations and has been referred to by the media as the “Velvet Hammer”. Meanwhile, Twitter, since it fell under the control of Elon Musk, has constantly experienced crises. Massive layoffs, exodus of advertising clients and media controversy show that Musk’s $44 billion purchase of Twitter was not a very good investment. In an email he sent to employees announcing their new share-based compensation program, Elon Musk acknowledged that the famous platform is worth $20 billion. Now its value has dropped significantly from the $44 billion he paid for it to acquire it in October. last year. In the same letter, according to The New York Times, he talks about the sweeping changes, such as spending cuts and mass layoffs, that he sees as necessary to avoid the popular platform’s bankruptcy.