According to a study by Reveal Marketing, two out of three Romanians do home renovation and interior design on their own, with the kitchen (55%) and bathroom (53%) being the main target areas.

YouTube videos (45%), DIY store websites (40%) and advice from friends (40%) are the main sources of information they turn to to do their own home improvement.

According to Reveal Marketing Research, more than two-thirds of Romanians (70%) say they usually do renovations and interior design in their own homes, and as expected, men are more involved than women (79% against 62%).

In addition, as a general trend, we see a gradual increase in interest in self-employment with age, with young people aged 18 to 24 being the least interested (54%), and at the opposite pole mature adults between 45-55 being most interested (80 %).

Regarding the types of repairs and improvements, the majority of Romanians carried out such activities in the kitchen (55%) or in the bathroom (53%). Next in the top of preferences are repair or landscaping of the yard (39%), and they are marked much more by both elderly people over 55 years of age (47%), and residents of rural areas (60% versus 26% in the city).

To a lesser extent, Romanians mentioned repairs and improvements in the hall (34%), in the living room (31%) or on the terrace/balcony (30%).

“Bespoke furniture is the embodiment of people’s dreams of available space to make any interior design plan, no matter how daring, a reality. In addition, custom-made furniture offers uniqueness and high quality thanks to the use of special materials. It doesn’t matter,” says Aleksandru Buda, SIMTH development director.

Most Romanians repair or furnish their homes by themselves with the help of information from the Internet.

If we pay attention to the methods of informing, then among the advantages of those who are used to independently deal with procedures related to the arrangement and repair of the house – videos on YouTube (45%), DIY store sites (40%) and advice. from acquaintances/friends (40%).

If we take a closer look, we can see that DIY store websites are more preferred by men (44% vs. 35% women) and 45-55 year olds (49%), who are also the most active age group in terms of DIY activities ( Do It Yourself).

Other alternatives that Romanians turn to for information are advice from parents/family (33%), especially for young people aged 18 to 24 (48%), searching on Google (34%), asking for information directly from the store, from the seller (30%) or social networks (27%).

Those who prefer to ask for information directly in the store are fairly mature people over 55 (38%) and residents of rural areas (35% vs. 27% in cities), both categories have lower rates of using online information tools compared to the general population sample. On the other hand, social networks are mentioned more often by women (30% vs. 24% of men).

When it comes to the way to purchase the products needed to carry out the desired repair and improvement, 90% of Romanians prefer to go to a brick-and-mortar store, this choice facilitates direct interaction with the products and the opportunity to ask the store staff for advice.