It is known that in recent years, due to minimal restrictions due to the pandemic, it has become a popular destination for tourists, as moneyreview.gr.

As a result, real estate markets and prices are rising, and millionaires often wait years to find a home with the features they want.

And while many investors are finally realizing the value of Miami and South Florida, Masood Sojay, CEO of award-winning property development company Shoma Group, has faith in the region’s momentum over the past thirty-plus years.

Massoud Sojay was born in 1959 in Tehran, and his father was a fairly successful owner of a construction company that the government entrusted with various projects. Most likely, he will replace him, but in the 1970s, unrest began in the country. With the outbreak of the Iranian Revolution in 1978, Sojai went to study in the United States.

Instead of Los Angeles, where he was supposed to study, he ended up in Miami because his friends convinced him. The situation in Iran was not very good and his father decided to retire.

After completing his studies, Masood Sojay started investing with the financial help of his father. It turned out that he was in the right place at the right time, as the market was just maturing and the US was going through a savings and loan crisis, which meant that this was the perfect time to buy real estate.

He first partnered with another company and their first project was a 48 unit project followed by an equally successful 58 unit project. Masood Sojai then used the profits to become independent and opened Shoma Development in 1988.

Initially, the company was engaged in the construction of medium-priced objects, mainly private houses. The tactic worked, but in 2007, due to changing market trends, he turned to mansions, office buildings and commercial real estate.

The company has succeeded with a simple strategy. Its founder targets underdeveloped areas and transforms them into prosperous cities with luxurious buildings.

His foresight and ability to take risks seem to be the secret of success. At the same time, the company already manages all the constructed buildings, which brings additional profit.