Durable, considering international conditions, it has proven in 2022 Greek smartphone market. Smartphone sales in our country fell slightly, namely by 1.5% last year compared to 2021, while the market closed at 1.88 million devices.

These figures are well below the corresponding global market downturn in 2022, as sales fell 11.3% internationally, the worst in a decade. In addition, while smartphone sales in Greece declined last year, the market value increased significantly, by 10.2% compared to 2021. In practice, the Greeks spent just over 700 million euros on the smartphone market last year. . In 2021, the Greek market closed with sales of 1.9 million units worth €630 million.

The increase in the value of sales, despite the decrease in the volume of smartphones sold, shows that consumers in our country are now turning to more expensive models, which Greeks, like citizens around the world, keep for a longer period of time, lengthening their life cycle. .

Last year, the Greeks allocated more than 700 million euros for the purchase of smartphones.

While market conditions remain highly volatile, the start of this year has been encouraging for smartphone sales in Greece, with sales up around 4% in unit terms and at least 20% in value terms. Facing the biggest downturn in its history in 2022, the smartphone market internationally found itself in the fourth quarter of 2022, while overall year-on-year sales closed last year at the lowest levels in a decade.

2022 ended with sales of 1.21 billion units, the lowest annual shipment since 2013. The main reasons for the market fall were a significant decline in consumer demand, a jump in inflation and increased economic uncertainty.

“The road to recovery in the smartphone market is full of uncertainties,” according to analyst firm Canalys. The company predicts a steady or marginal growth in the smartphone market in 2023.

“While inflationary pressures will gradually ease, the effects of rising interest rates, slowing economic growth and an increasingly troubled labor market will limit the potential of the smartphone market,” the research firm notes.