The challenges and opportunities of the fashion industry were the focus of one of the discussions on the first day of the 13th Panorama of Entrepreneurship and Careers at the Athens Concert Hall on Friday, April 7th.

One of the purposes of the discussion of the world of Greek and world fashion was to look ahead and also behind its shining showcase.

Participated in the discussion Dimitra Koloturaco-founder and president of the Greek lifestyle brand Zeus+Dione, who described the company’s more than 10-year course, which began in the midst of an economic crisis, based on the preservation of cultural heritage through a modern creative lens. .

OUR George Eleftheriadisfounder of the house Yorgos Eleftheriades, a pioneer creator who spoke about his 30-year career in the industry.

OUR Elvira Panayiotopouloushoe design consultant at Off-White (a member of the luxury industry giant LVMH), chief designer of the Greek brand Callista, and founder of his own brand Di Gaia.

ABOUT Vassilis MasselosManaging Director of Nota and President of the Knitting and Ready-to-Wear Manufacturers Association, who also served as President of the International Apparel Federation.

The discussion was moderated Ellis Keysdirector of Fashion Features of the Greek Vogue, part of the Kathimerini publishing group.

OUR Dimitra Kolotura mentioned Zeus+Dione as a brand with a passion for Greece, a feeling that has led to a network of partners throughout the territory.

OUR Elvira Panayiotopoulou shared her experience as a designer who lives in Athens and works closely with a company based in Milan, and at the same time she noticed that among the social skills in demand today, the right, cooperative character stands out.

OUR George Eleftheriadis he spoke of his brand as fashion with character, while explaining that his roles as designer and entrepreneur often clash.

OUR Vassilis Masselos he noted, among other things, the export surge of the sector in recent years and stressed that among the challenges of the space are digitalization in all sectors, as well as more targeted and conscious consumption.

The speakers spoke about the ongoing need and challenge to produce products with value, quality and history. They also pointed to shortcomings in the domestic industry at a technical level, such as a general lack of young people willing to work as seamstresses and tailors.

The discussion also touched on the role of social media, the growth and promise that e-commerce brings, and how know-how combines and complements modern technologies.

As a result, the speakers agreed that, despite the challenges and any difficulties, the joy of creativity remains something that always brings satisfaction.

Meanwhile, the dynamic and popular two-day conference brings students and young professionals together with the business world. The soul of an organization is its initiator, professor Jordanis Ladopoulos.

The 13th Entrepreneurship and Career Panorama is ongoing and will end on Saturday, April 8th. For more information, www.pan-orama.org